Speaker 1: 0:31

So I'm Dr Farhan Qureshi. I'm the owner and medical director of Noor Esthetic and Wellness Center. We're located in Sterling Rath of Route 7. We're, you know, pretty good up and coming boutique med spa. We are really good at our laser technology. We have them all and we have the latest and greatest in our technology and we're proud of what we do we do.

Speaker 2: 0:55

I love that. And now give me a little bit of a backstory about yourself. Just earlier today I was telling you that, oh, you used to do military missions and then you like, we're like I actually still do them and you do your aesthetic stuff. Talk to me about how that came to be and how one goes from military to aesthetics and beauty.

Speaker 1: 1:08

Yes, it's a lot more common than you think. I feel like almost one, one fourth of my unit are involved in aesthetics. They're either injectors or they own them or they do sales. They do something involved in one. So it's quite common.

Speaker 1: 1:23

But I finished med school in 2012, and I always wanted to be in the military. I'm more as a reserve status, but I always wanted my hand in it somehow. So I commissioned right after I graduated and it's been fun. I'm still in reserve status, so I still go once a month to my unit it's still in Dallas. I just like going there.

Speaker 1: 1:49

I was deployed two years ago to Peru, which was great. I enjoyed the food and the people. Ago to Peru, which was great, I enjoyed the food and the people. So I mean, I have that life. That's still there and I'm proud to serve my country and I'm proud to help them. So on the one hand, I have my military life and then I have my medical life. I still work at the hospital too. I still haven't given that up. So I'm still working in patient medicine. I'll sometimes rotate on the medical floor, sometimes in the ICU. I'll do critical care work as well. I kind of rotate between the two. So I do that. Then I also do telehealth work, so I keep myself kind of 24 hours busy. I got a lot of energy. I got to use it somehow. Then aesthetics was always a dream of mine. I always wanted to get into that. Plastic surgery was my initial what I wanted. But I suffered a back injury in med school and I couldn't stand for long hours, it would hurt my back.

Speaker 1: 2:41

So I was like, okay, well, we'll just see what else is out there. And I fell in love with medicine. I loved the challenge of it and I told myself, man, even if I'm 80 years old, I could potentially keep doing this job Not that I want to, but I could. But you could, yeah, I could. So I was like, okay, this is kind of cool.

Speaker 1: 2:58

And then later, you know, the med spa evolved and there began to be more minimally invasive aesthetic procedures you could do. So I was like, okay, maybe I could rotate back into this somehow and I always wanted to. But when I first almost tried, COVID had happened and all these people were dying and there was no doctors and I was the only one brave enough like you know what, I'm going to go out there in the front line. And I was one of the first guys to go there in the front line. I wore my mask and I wore this suit and I treated all these vulnerable people, you know, in ICU settings and everything. So I took care of those guys and did that for like a year and a half. Then I started working on maybe getting this thing going. I actually started the business while I was on deployment in Peru.

Speaker 2: 3:38

That's incredible. How do you find the time or the energy Because you say you have all this energy Do you set boundaries? Or how are you able to do all of these things and juggle it plus family?

Speaker 1: 3:50

Yeah, well, that's a great question. It just takes years and years of practice to eventually develop it. When your day starts, you have to prioritize what is the most important part of your day to do, what is the most important things you got to do, and you must indwell. I think indwelling on things leads to fatigue and analysis paralysis. You must indwell. There's probably going to be a hundred things you have to do in that day, but you have to pick. Okay, what is the most? The three most. You know urgent things I have to do today and then you got to get them tackled. And as I've gotten, you know, more involved in my practice and all my activities, I've started to learn to delegate more. I've hired a bunch of really good assistants. I have a pretty good team. You have to to be successful. I'm learning you have to be really good at delegation, which also shows good leadership but also helps the whole system work better. So I'm moving more towards improving our systems and processes.

Speaker 2: 4:53

Absolutely. Systems and processes are so important because without them, like, everything is just going to come tumbling down. So as long as you have all of that ready to go and implementing that with your employees, I think you should be good to go. Obviously, there's always tweaks and pivots you got to do, but you know, I want to ask you about how, as an as a business owner, as an entrepreneur, entrepreneur how do you find the right people to work with you and has there been any challenges? Maybe there's some people out there who are still having trouble finding the right people, or do you have any advice or tips on how to find the right people?

Speaker 1: 5:26

well, you know trial and error is, is it? Um, sometimes you do find the right person, but the circumstances change. That happens too, maybe when you're a startup and you just had three people working. Those two other people you had were amazing for that situation. But now you have investors and now you have 12 locations and those people aren't cutting out anymore.

Speaker 1: 5:49

You do the best that you can. You either redirect them in a role that you think they can do, and if they can't do that either, then you have to move on. You have to find a way to move on. You know that was us. You know we had certain people at the very beginning. Some didn't work, some did.

Speaker 1: 6:04

You always want to try to grow with them, but maybe some people just aren't able to do it. Maybe suddenly, as part of the job, you have to go swimming and the guy is scared of water. Now what do you do? You can't shut the business down. You have to keep looking when it came to hiring employees.

Speaker 1: 6:21

And you know, I always saw a talent in certain people. I always saw their best qualities, their best traits, and I would think, you know, maybe you're coming here to be an esthetician, but maybe you could be really good at sales and maybe you're coming here for one job but really you're really good at something else and it just takes conversation, conversation and time. Maybe the real interview isn't on that phone call but the real interview is let's go have drinks later or have dinner and then you see you. You see who they really are. You learn their personality. You learn more about them. When people are in a more relaxed setting, they open up more. You know, I know I'm trying to be. You know I'm a makeup artist, but really I was a computer science nerd and I had all these websites. I really can't show me something like wow, those are really good websites. Are you sure you don't keep doing makeup artists? Maybe you can do websites for us.

Speaker 2: 7:17

Yeah, or marketing, or something.

Speaker 1: 7:18

It's happened a lot. I feel like one out of every six persons I've ever talked to about you know, working with us. That has happened, like they came for one one thing but then you realize their talent isn't some other thing and you're like, you know I could use, I was looking for that and and let's, let's move towards that and um, you know it takes time, it takes a team. I I'm very leery to do things all by myself. I love having a team. I love having people to to kind of assist me in the process. Yeah, absolutely. You know, you just gotta find the right people who you trust and have a good track record and you grow with them.

Speaker 2: 7:51

I love that. Thank you for sharing that, because oftentimes a lot of people think, oh, this person is not fitting this role and they're just like, okay, bye, but maybe they did not see their other strengths and they just let that go Right.

Speaker 1: 8:01

And that's a tragedy, because you got them and there's something about liked in the first place. Can you reassign them a role that is suited better for their skill set? Maybe this person doesn't like being a quiet secretary. Maybe they're really good at marketing and sales. Maybe you should move them towards that. You mustn't give up so quickly on people. I love it. That's what I think.

Speaker 2: 8:24

And now let's go into the services that you provide. What are the type of services that you have? What is your most popular or what's trending in the beauty world?

Speaker 1: 8:32

Oh, man, well, um, yeah, as far as med spots go, we offer pretty much most of what everyone offers. Um, everyone does some combination of injectable treatments, um, some kind of energy devices. Um, we we focus heavier on our technology. We wanted to have the best technology and we wanted our treatments to be impactful and safe to use in people of color. We're in Sterling. 99% of our clients are people of color. They're Fitzpatrick's four through sixes regularly. Most of our clients are from Latin America, south Asia, africa, middle East, so we wanted to have something that they could have, that could work for them.

Speaker 1: 9:18

Our lasers are quite effective, to the credit of the manufacturer we bought it from. They agreed with what we were trying to do. They had specialized training and how to utilize this technology for for people of color, and that was a big focus of ours and we've done. We've done quite well. Yeah, I think our most popular treatment is with pigment pigment correction. Um, our picolase is very popular and we just unveiled, uh, the new uh carbon peel. Um, sounds fancy. Oh, it's kind of cool. Yeah, they also call it the hollywood facial, because that's what they do over there.

Speaker 1: 9:48

The idea is carbon peel Sounds fancy. Oh, it's kind of cool. Yeah, they also call it the Hollywood facial, because that's what they do over there. The idea is, you're putting on this carbon mask, you wait for it to dry and then you use a nano laser to obliterate it.

Speaker 2: 10:02

Whoa yeah.

Speaker 1: 10:03

And we've been experimenting with it. We've had tremendous feedback. We can now achieve the kind of resurfacing a more aggressive CO2 a laser could do with no downtime. Wow, something that took 7 to 12 days to recover from, we can do it under 24 hours with no downtime. That's incredible. Yeah, we did it on Channel 9's Lizzie Martin. He loved it. We did it on a few other celebrity clients. Carmen Felder from Bravo Okay, she comes to us, she's a friend, she comes to us regularly. We did it on her and her assistant.

Speaker 2: 10:33

That's so cool.

Speaker 1: 10:34

Yeah, so we did it on those two. They love it. Yeah, it's quite prominent, like it's fantastic, and we actually are promoting a Mother's Day special.

Speaker 2: 10:44

Ooh talk to me about that.

Speaker 1: 10:46

Yeah. So we're doing 50% off. I mean, you know you can have it for, just you know, $3.50 and you can have a combination of elastomer treatment with it wrinkles, skin tightening, collagen glow and just less than 24 hours. The whole procedure takes like 10 minutes for it to dry. Once it's dried, we then go to work. We can get done in about 30 minutes and they can be on their way.

Speaker 2: 11:06

That is so incredible because I know back then it would take like a little bit of recovery time. You'd have to call out of work or not call out but request a couple of days off to recover so you don't look a little bit crazy or scary out there. So the fact that now it's like in less than 24 hours, three minutes or whatever that's, insane.

Speaker 1: 11:21

So the laser that does this is we have the Pico Discovery laser, so it's a very advanced laser. It has everything you know a nerd like me would want. It has all these different settings and the way and the reason we were able to pull this off is because, unlike a traditional laser that you know shoots this energy at a continuous rate that creates heat. You know the delivery is slower. This is a fast ultra plus laser, so it creates a photoacoustic effect, so it's more like a tap. It even sounds like a tap and, as this technology works, we're basically pulverizing pigment and we're creating very limited damage. So that's why the recovery is so fast. We're able to do collagen remodeling and dermal remodeling in a very fast, short amount of time, whereas in a normal traditional laser, you know, there's heat, there's, like you know, skin sloughing, there's all the stuff that happens. That takes time.

Speaker 1: 12:16

We're just able to achieve it much faster now utilizing this technology and the carbon peel is the latest, you know, iteration. We've had tremendous results. We've had people, we've had feedback, we've had influencers telling us that their pores have already dramatically closed in a day or two. You need to go. I was like, okay, it's been better than we expected. So, yeah, we've had a lot of fun with it. What's nice about aesthetics is that it's a very fast-moving industry, so there's always a new kind of….

Speaker 2: 12:42

The latest new thing?

Speaker 1: 12:44

Yeah, yeah, they don't always pan out, hey, but they're trying. There's something out there. Someone's trying With us, though we. I'm still technically a doctor. I'm not as fast to jump on because I'm very data-driven.

Speaker 2: 12:59

That's good, though. Yeah, I think it's good.

Speaker 1: 13:03

When it comes to money, an investor would be like no dude, you have to do the. I don't know the baby oil like laser. I be like no dude, you have to do the. I don't know the baby oil-like laser. I'm like what is that? You put baby oil and you shoot somebody with a laser.

Speaker 1: 13:15

Like who came up with this? Well, I don't know, not me, but the numbers are good. You know, investors are looking at it. Like these clinics are doing it. They boosted ROI by 70%. I'm like, yeah, but where's their data? And that sounds kind of dangerous. Yeah, it does. It's risky. Are you sure it's going to work? Like, I want to see the data on it. So you know I'm very data-driven. I like seeing the data. I actually read those white papers Like okay, the percentage of blah, blah, blah, blah. How many people in the study? I actually look at those things, I actually look. You know, in aesthetics, unfortunately, trials like oh yeah, 75 of our patients reported improvement in wrinkles. Like let me see your study. There's just 20 people in the study and there was no control group. You know this isn't.

Speaker 2: 13:57

This is a weak study no, but hearing you say that, as an aesthetics doctor, actually that makes me feel like comfortable and safe, because it's like, okay, cool, he's on to like the technology but he's choosing ones that are safe or like, maybe I keep hearing people talking about this but there's actually maybe studies that show that through time, that's not gonna fare very well for you.

Speaker 2: 14:17

So I feel comfortable yeah with you saying this and being transparent about it and bringing that to light, because that is something I think people should take into consideration when they choose a med spa Right.

Speaker 1: 14:28

Yeah, safety is important experience as far as we go. I mean, anything is safe until it's not. I mean Volvos are safe cars, but if you're drunk driving it's not going to be safe anymore. Yeah, so I mean, you know, with us we're very strict about our safety protocols. You know we're very strict about it. We rarely deviate from the manufacturers unless we really are comfortable doing it. A lot of our settings are, you know, protocol based and are vetted by the manufacturer and often we do deviate from it. We don't do something crazy. If they say the setting of the power should be three, maybe we'll do four. We're not going to do like 15. Yeah, no, we're not going to go that carried away unless we're really sure we know what we're doing. And that's how we've been good so far.

Speaker 2: 15:16

Yeah, love it. And how are you staying up to date with all the latest trends? Is it social media going to conventions networks? Talk to me about that.

Speaker 1: 15:25

That's a great question, all of that. Actually, social media is really key. You kind of see what starts trending there. Even the clients especially some of our clients, are more affluent clients who are more beauty-centric. They'll tell me they're like hey, there's this new mask from Norway that you know I'm like, tell me more about it and then I'll start researching about it. Go on Google and learn about this new mask, like, okay, what does it do? Again, the problem is they're trendy, they're cool, they sell. They can make you a lot of money. These different you know treatments and money's good, but I'm still a doctor. I'm still a physician. I still am going to look back and go does it even work? Where's the data on this and is this safe? I don't want to make like $1,000. And now some person's blind in the left eye.

Speaker 2: 16:17

You would not sleep at night, but you would pray oh my God, exactly. We don't want that.

Speaker 1: 16:20

And you know what, and I'm trying to admit this, like we're not like the richest med spa and we're not even trying to be we say no to 30% of our clients because we don't want to harm them. A lot of these clients, they already are beautiful. There's something else going on and they want something they don't even need. We say no a lot and we're proud of that fact. If I think you don't need extra syringe or filler, I mean, yeah, it would help our bottom line if we did it, but if I don't think you need it, we're not going to do it.

Speaker 2: 16:51

I love that transparency.

Speaker 1: 16:52

We have to protect the clients and ourselves. I commonly tell my clients hey look, too much paint can ruin a painting.

Speaker 2: 17:01

That part that's so true. You've got to know when to stop or tone it down a little.

Speaker 1: 17:07

There's all kinds of pressure, especially among women.

Speaker 2: 17:11

I'm glad that you're aware of that. Thank you for acknowledging that, because there is there is, and social media made it worse.

Speaker 1: 17:16

Now you have the rise of filters and you know half these people. They don't look like that in real life.

Speaker 2: 17:21

No, and it's so hard to understand that you know, because it's like look, I'm outside, no makeup on, and it's like a filter, and now you have an AI-based filter which goes even crazier in making people look like something they're not.

Speaker 1: 17:33

It's not uncommon, and we get fooled too sometimes. It's not uncommon for some beauty influencer to walk in like wait a second, are you the same one from this one? Yeah, yeah, that's me. Why do you look so different? What happened? Oh, I sometimes use a filter. Yeah, you sometimes use it on every picture.

Speaker 2: 17:49

Exactly. Sometimes use a filter like yeah, you sometimes use it on every picture exactly, and sometimes they want to look like that in real life and get like all these crazy things like we can never.

Speaker 1: 17:55

That's like ai right there, like we can't and I and I'm close friends, a lot of plastic surgeons, and they kind of complain to me about it, like yeah, yeah, they're bringing their filtered picture like I want to actually look like my, my avatar, like I can't I can't do that.

Speaker 2: 18:07

I can do my best in safe ways yeah, exactly so.

Speaker 1: 18:10

that's what happened, um, but you know we do, we do the best we can. I mean, what I tell my staff is you know, we're in the beauty business. We're actually more in the confidence business. If obliterating this person's mole or their melasma makes them feel better, it makes them more confident, makes them, you know, get that job promotion or date, the, the man woman of their dreams, yeah, let's give it to them. Yeah, but I don't want to put an extra filler and make them look like a duck. Yeah, because this other girl who's popular did it. And you know, maybe she's popular because she has a great personality. Maybe it's not her lips, but she thinks it's her lips.

Speaker 1: 18:46

Lips yeah, you're misfiring.

Speaker 2: 18:48

Yep, you're misfiring. You know, absolutely. And it's like the blurred lines between all of that. I do want to say with social media, I feel like so many people have access to that now Obviously it's in their pockets. And younger kids have you noticed that younger people have been coming in or like maybe high school students, but not like for crazy procedures, but maybe they're thinking about it?

Speaker 1: 19:08

Oh yeah, it's happening. I have friends who have best spots in Dallas. I go there every month for my military drills. So what's happening out there is all the rich guys. They're signing waivers and sending their 16 and 17-year-olds for Botox early.

Speaker 2: 19:20

Oh my.

Speaker 1: 19:21

Why are you sending them for Botox early? Because there is data that if you do it earlier it prevents long-term wrinkles. So now you have 16 and 17 year old kids. We don't. We don't have it yet, but I'm sure it'll come. Yeah, One day, you know, some rich guy will send his 16 year old to us. But no, I mean, it's happening out there. So they sign a waiver and they show up after high school getting Botox done.

Speaker 2: 19:44

That's because they're so young. It's kind of sad because it's like you guys are so young, maybe do it a little bit older guys are so young, maybe do it a little bit older, and, of course, like no judgment, but it is wild, like we don't want to judge, but it is wild, they're young they're 16, like you know.

Speaker 1: 20:00

You know 16 is old enough to kind of know generally what you're doing. Um, botox isn't in the area as dangerous as high school drinking, you know. So there is that and if that, and if they want to have a passion for it, you know, I think it's all right. There is a fine line between self-preservation versus, you know, overdoing it. You know body dysmorphia.

Speaker 2: 20:25

Oh yes.

Speaker 1: 20:26

There's that line and those body dysmorphic people, those are the ones that will keep you up at night.

Speaker 2: 20:31

Yes, poor thing, it's like no matter what happens, like you just always feel that.

Speaker 1: 20:36

That's why I tell my team if you think we shouldn't do it, just tell them we shouldn't do it. I'm not gonna get mad. I'm not gonna get mad that we didn't sell an extra syringe or we didn't sell an extra package or something. If the answer is no, that's okay.

Speaker 2: 20:48

I love that. I love how transparent you are. I do want to mention that you got Northern Virginia here Best Med Spa in 2024, awarded by Best Review. How does that feel that you're being recognized and acknowledged with your team and your business and the type of services that you're doing out there?

Speaker 1: 21:08

It feels good, man, it feels good. And it's crazy. We're such a small little practice, we're just a few. It feels good, man, it feels good. And it's crazy. We're such a small little practice, we're just a few people. We're so small, we don't have the size and the cash advantage our competitors do, and we make a lot of noise. For as tiny as we are, we're tiny little beasts, but we've had a great time. We've landed some celebrity clients too. I mean, I had an actress from Sex and the City who had been coming, not one of the main ones, one of the side characters, but we had her coming in. You know, she's cool.

Speaker 2: 21:43

If you had said Cynthia Nixon.

Speaker 1: 21:45

I would have passed out right now. Yeah, no, it wasn't them, it wasn't the main four. That would have been awesome. Maybe they'll recommend you know One day. Yeah, we haven't gotten into the main one, it was a side character, but we landed her and then we've landed like a few people we have. You know was a Martin from Channel 9 News comes over. He's very nice, he comes over. We have some of the commanders guys coming over, oh, I mean current. Yeah, so we have you kind of lose that touch Correct With us.

Speaker 1: 22:20

It's just the same. Like you know three, four people over and over again and you know, I learn about everybody. I learn about everyone, Even if I'm not there. I learn about them. I read the notes, I read about them, I study them. A lot of the good faith examinations I do either in person or virtually, or my PA does, so I find out about it. I find out about everybody, and it's not only Virginia. These are all interesting people. One person is a manager for some singer. Another one is a defense contractor who's selling missiles to I don't know some country.

Speaker 1: 22:51

Wow, I mean, the consultation process gets hard because you get distracted by their personal stories. Yeah, Like, oh, nice to meet you. So what's your concern? Oh, I have acting Okay, great. So then you ask you know, do you go through the checklist? Okay, social history, what do you do for work? And the guy goes well, I'm a producer for you know some Hollywood film and I did like, oh, which one More? I mean, you're distracted. You learn about all those cool things. That's so cool. Yeah, it's awesome. Like, you kind of learn about their stories. Their personal stories are very interesting.

Speaker 2: 23:23

I'm sure, like I'm sure you've heard so many Like I would die to be a little fly on the wall there sometime we had a former.

Speaker 1: 23:31

She was on a women's soccer team. Which country? She was from, Japan originally, but she was on the women's soccer team, I think for the US, and one of the. She has such an interesting story.

Speaker 2: 23:42

She is so cool, I feel like you should start a podcast, but obviously, like for those who would want to volunteer to speak like I don't know, I would love to.

Speaker 1: 23:51

This is my first one, I'm waiting to see how it goes. Yeah, I've always wanted to try it out and see. Maybe I should start one one day.

Speaker 2: 23:58

Yeah, you can ask us for tips and stuff. We'd be happy to help.

Speaker 1: 24:01

I'd love that. I'd love to do that.

Speaker 2: 24:03

Is there anything that I have not touched on that perhaps you would your audience, our audience or whoever about your business, your personal life, your industry. You have the floor.

Speaker 1: 24:14

Okay, well, definitely, we would love to have you guys come over to Northside Equivalent Center. We have all the greatest and greatest technology. Our technology is very vetted and it's very science-backed and it's safe to use in people of color and in everybody and it's quite effective. Yeah, so the one that's special is a big one. You can check out the carbon facial. Guys and girls, everyone can benefit from it. Active acne it's not good for active acne. We can always avoid those lesions. But acne scars, wrinkles, melasma, anything general that you would want treated, you can do it and you can have it for zero downtime.

Speaker 2: 24:54

I love that, and where's the best place that people can reach you at? Is it through Instagram, facebook? Your main website has all those things where people can find it.

Speaker 1: 25:02

I think the best starting point is probably our social media. We're most active on that. Noor Esthetic, so it's N-O-O-R-E-S-T-H-E-T-I-Q-E-W-C, but the website is glowwithnoorcom, so it's glow, with all the W's are included, so glowwithnoorcom N-O-O-R. That has all our basic information, our services and our membership information as well. A fun fact about the name you know Noor.

Speaker 2: 25:33

I was just about to ask you that.

Speaker 1: 25:34

I'll let you tell the story. So it's a nor. Nor in arabic refers to, you know, usually like beauty, it literally refers to light. So people use it as a term of endearment, like you would see a beautiful person and you say I could see the nor from your, from your eyes. You know you compliment them. Um, I actually named after my son, my son, that's. That's his name. Um, his name is Noriyahia, so I named it after him. That's so beautiful. He's a very beautiful kid. He's two years old now.

Speaker 2: 26:01

He saw some alpacas a couple days ago.

Speaker 1: 26:03

Yesterday yeah, yesterday Checked on the alpacas and we had a great time. He loves petting them, he loves animals and he's a very beautiful little boy. I hope that he grows up and does a better job with the practice. Oh, stop it. I hope he does.

Speaker 2: 26:18

I'm sure you're doing great. It'll only level up each time.

Speaker 1: 26:21

I hope so, but I hope he'll do better. You always want your next generation to build up what you started.

Speaker 2: 26:28

Yes.

Speaker 1: 26:29

If you built a one-story house, you want the kid to grow up and build four more stories.

Speaker 2: 26:33

Yes.

Speaker 1: 26:34

That's what you want. So, yeah, I named it after him and I chose Esthétique as a French for aesthetics.

Speaker 2: 26:39

I love that.

Speaker 1: 26:40

You know, I like French.

Speaker 2: 26:42

A little je ne sais quoi for the name. Yeah, exactly, and a beautiful story, and I didn't know the meaning behind it, so that was cool to find out, so that's right.

Speaker 1: 26:53

So a lot of and it just so happens a lot of people who happen to carry that name are very good looking. I've never met an ugly Noor, I never have. They're all like very pretty girls and boys and they all look very good. From where my family is originally from, you know, from Pakistan. My family is originally from Pakistan, so a lot of people from that part of the world, middle East, they would use like for men, like Nur as part of an abbreviation, so Nur Udeen, nur Ali, nur Hassan, so I made him Nur Yahya, and Yahya is Arabic for John the Baptist, so he's a multicultural kid, he's got everything, so he has the whole world in his name.

Speaker 2: 27:31

I love that. I love how powerful, like your, your, your meanings are when you give it to something like whether it's your business or your child. Like you put a lot of thought behind it, so I think that's beautiful. All right, my final question if you could leave our audience with maybe a quote or a saying that has inspired you in any way, or maybe something that somebody's told you in your life that has resonated, would you mind sharing that with us, putting you on the spot?

Speaker 1: 27:56

Yeah, you are. I was ready for that question.

Speaker 2: 28:00

Maybe you hear something that you've seen it over and over and you're like I keep seeing that saying everywhere Something.

Speaker 1: 28:07

Yeah, one should work so hard that one day God himself comes to you and asks what can I do for you? Wow, there's a very famous poem or poetry said by Allah Maqbal. You know he said it a long time ago, I'm kind of paraphrasing in English, but the idea is you work so hard that God asks hey, is there anything I can do to help you? Like, you're working so hard, how can I help you, how can I assist you? And I live with that.

Speaker 2: 28:37

It's beautiful.

Speaker 1: 28:37

Your effort should be so hard and so pure that your success comes regardless.

Speaker 2: 28:44

Absolutely. That's a great note to end it on. So thank you so much for coming on the podcast. It's been a pleasure and I really appreciate it, and maybe I'll have to check out your office on the podcast.

Speaker 1: 28:53

It's been a pleasure and I really appreciate it and maybe I'll have to check out your office.

Speaker 2: 28:55

Come to the practice. We'll get you one.

Speaker 1: 28:56

Yeah, thank, you so much, pleasure, pleasure.