Speaker 1: 0:31

My name is Don Woodring. The business is called Mentorship Club and we provide mentorship services to other people.

Speaker 2: 0:39

I love that. And what type of services? Could you go into more detail and tell me what type Sure?

Speaker 1: 0:42

What we do is for a very low price. We provide access to entrepreneurs and business people with whom you would never have the ability to get feedback from. So we have some of the best mentors in the world, including, like the CEO of DHL, the CEO of Logitech, one of the 100 most powerful women in the world, according to Forbes those kinds of people. So you can ask five questions a month and for that small fee, you can get access to those people and ask questions and get that feedback from them. And then we also have algorithms that will align the question that you're asking to the appropriate people. So if you're going to ask, say, a question about fashion, it's not going to go to Ron Fijikowski, because he's one of the 100 best CIOs in the world and if you saw him dress, you wouldn't want fashion advice from him. But you would get it from, say, vicki Cantrell, who is one of the best-known people in the retail business. Or Stephanie Von Wadsworth Steph has been written up in the Wall Street Journal Umpteen Times. Those kinds of things.

Speaker 2: 1:40

Yeah, that is amazing. And it is online-based, is that correct? But you also hold events and seminars.

Speaker 1: 1:45

Yes, we do so. We haven't rolled them all out yet, but we do hold webinars and seminars. And then we're also creating a thing called Lion's Den, which is essentially like a mini shark tank where entrepreneurs can present their business ideas to us. We vet them and then we'll have a panel of people who are willing to invest in the business.

Speaker 2: 2:04

Yeah, I think that's incredible. I'd like to know a little bit about your backstory, about yourself and how you started up your company.

Speaker 1: 2:10

Well, I really am the luckiest man in the world. To be totally honest, I came from, let's just say, humble beginnings. You know, my mom was an alcoholic and a drug addict. She took us kids four kids to live in South Central LA for a period of time Not a long period of time, but let's just say it was an intense period of time and let's just say, a lot of bad things happened to us when we were out there. My father found out. He came and brought us back to central PA and it was a much more stable environment and those kinds of things.

Speaker 1: 2:44

But then I did run into some health issues. So I have everything from muscular dystrophy to diabetes, to my God. I've had a couple of organ transplants a kidney and a pancreas. I had cancer. I have had just the list goes on pretty far. I've had 46 surgeries. I've had eight incurable diseases, those kinds of things but I never let those things get me down.

Speaker 1: 3:07

I still won three state championships and took third in another category. So I think that has to do with predominantly your mindset. You cannot become a victim, and that's the one thing I really have little tolerance for is people who want to be a victim. However, we can really help people overcome obstacles if they have those things. So then I later got married and had a couple of kids, got divorced, and of all those little obstacles I had, the only one I could not overcome was the fact that I was gay. So I didn't. I could not accept that because I was raised in rural Pennsylvania for the most part and I was also an athlete, and you could not be an athlete and be gay, so I wasn't giving up sports. So I just stayed closeted for a long time, which is why I got married and I had kids.

Speaker 2: 3:52

Yeah, that must be so hard, like all these things you've gone through not being able to be yourself and now here you are having this mentorship business where you can help other people. Like that's just incredible in the willpower that you must have in order to come out on top of everything.

Speaker 1: 4:07

Well, I'll tell you, it is a lot about mindset. So the other thing I was very fortunate about is I really had some of the best mentors you can imagine in my professional life I had. My first business mentor was the CEO of DHL. My next business mentor was one of the top turnaround CEOs in the country, followed up by a multibillionaire Bill owns and runs a public company called WR Berkeley. He's worth I don't know five, six billion, probably more than that now, and then also the co-chairman of Ernst Young. To have access to that kind of mentorship was invaluable. And then because of that, or in large part because of that, I became the CEO of a public company and I was only one of 30 or one of 10 that was under 40 at the time. So I was very, very, very lucky in my lifetime.

Speaker 2: 4:55

Yeah, I would say very lucky.

Speaker 1: 4:57

Yeah, exactly.

Speaker 2: 4:58

And then for the type of clients that you have, the programs that you offer would be for any mentees, people who are mentors, so anybody who's looking just to better their lives as far as their business and life goes correct. Exactly, we do both B2 lives as far as their business and life goes correct.

Speaker 1: 5:15

Exactly. We do both B2C as well as B2B, so anybody. Predominantly, we look for either entrepreneurs or people who are ambitious professionals that want to grow within their own company, and the ability to have that access to that kind of mentors that we have is invaluable. You would never be able to ask a question, get an answer by Tim who was one of the presidents at oh my gosh, campbell Soups and those kinds of companies, but you would get access to those kinds of people and to be able to ask some very specific questions and get the answers to those questions otherwise would be impossible.

Speaker 2: 5:53

Yeah, no. So you offer a great, invaluable opportunity to other people who are inspiring to be like you guys. And then I want to talk to you about the Lion's Den. Can you talk to me a little bit more about how the process is and how can you join? And then the little mini shark tank that you guys have and how you vet.

Speaker 1: 6:12

Yeah, so the way the process will work it's not implemented yet, but it will be relatively shortly is that when an entrepreneur has a business idea and he wants to look for funding, he will present his business plan to us through the mentorshipclub platform and you have to be a member of mentorshipclub to be able to participate and they present their business plan to us. Then myself, as well as maybe two or three other people, we vet that to make sure that the ideas that are getting in front of our mentees, our mentors, are adequate and have some real value. And then we'll have a panel of, say, four to six people who are highly accomplished business people and they'll make that presentation to those people, very similar to Shark Tank, and then they'll ask questions that'll get further scrutinized and then they may get the funding they need.

Speaker 2: 7:04

That is awesome, and do you document this process? Are you sharing this online so people can maybe have an idea of how it goes and who's in it?

Speaker 1: 7:12

Yeah. So, for example, what we do do right now is some of these stories we also put on our YouTube channel. Now we're relatively new in the social media outlet, so we're in Instagram it's official mentorshipclub. On YouTube, I think we're just mentorshipclub and we will provide examples of what happens in the Lions Club Also, like one of our videos on there is how a billionaire saved my life, and that's a story of Bill Berkeley, the man I just mentioned a little bit ago.

Speaker 1: 7:43

And when I needed my, I had a kidney transplant and then later I needed a pancreas transplant. When I needed the pancreas transplant, I was traveling across the country with the guy I had set up to be the CEO in case of my demise during the surgery, which was a very little chance, but still was a chance, and as a public company, you have to make provisions for those eventualities, or those potential eventualities. So that night at like three in the morning I got a phone call and they said, Don, we have a Cadillac pancreas. And I said, well, what's a Cadillac pancreas? And they said it was a gentleman who was only 22 years old and he had unfortunately died in a motorcycle accident. So I needed to find a way that I could get back to Pittsburgh, which is where I had my two transplants. Luckily, bill owns a large insurance company, so I was going to do my transplants in Philly because that's where I was living. But he told me to look at Pittsburgh, who was one of the top three places in the world to have transplants done. So I had done that, but I needed to get back to Pittsburgh in a short period of time and it was a Saturday because flights were canceled that night. It was a Friday night that I got that call and on the weekends there's less flights because it's not a business day. So I was trying to get home I'm trying to make a long story very short and I could not get enough flights between planes, trains and automobiles. I could not get back.

Speaker 1: 9:09

So my ex-wife at the time told me Don, why don't you call Bill? And I was like I'm not going to call him at four in the morning. But she convinced me to call him. I did and he was really pretty thankful that I called him. He's a great guy. I really got along great with Bill.

Speaker 1: 9:26

Anyhow, he gave me some names of people to call. He said to me make sure you tell them that you have a friend in Houston. He didn't wake him up but anyhow, I could only get one flight, and it was like $25,000 from Dallas to Pittsburgh. Well, I had just been traveling the country, even though I had a large limit on my credit card, and if I had not been traveling the country I could have done it. But I couldn't even do it at that time. So he put it on his credit card.

Speaker 1: 9:51

I got on my flight. They were late picking me up, so we changed the destination to an airport closer to the hospital. We landed and I said to the guys do you know why I'm here? And they said no. So I explained the situation. So they tried to make up time, but they could only make up a certain period of time. I walked right off of the airport I mean airplane and in the meantime the plane had not even landed and my phone was ringing and they said Mr Woodring, you have 15 minutes to get here because you only have a window within which every organ has the ability to be transplanted. So I got off the plane and I said I'm two blocks away. So I got off the plane into a car that was waiting to take me there. This gentleman had to be 65, 70 years old, was driving so slowly, and so I explained the situation to him. This poor gentleman started breaking all sorts of laws to get me to the hospital in time, and we got there just in the nick of time.

Speaker 2: 10:50

Oh, my goodness yeah.

Speaker 1: 10:51

And then I had the transplant and everything went very well.

Speaker 2: 10:54

Wow, that is an incredible story. A billionaire really did save your life, huh yeah he did. Literally like it's not clickbait.

Speaker 1: 11:00

Yeah, exactly, it's not clickbait, it's a true story.

Speaker 2: 11:07

That's crazy. How crazy that that story is that it's not clickbait, like a lot of people can't say that. So, yeah, wow, and that ties into my question about marketing. I guess you guys are getting your foot in the door with that, but what are some ways maybe that you've been using currently that you've been able to talk about your business and get your name out there?

Speaker 1: 11:23

Yeah, we have not really done that at all yet. So we started digital marketing a little bit ago because predominantly we're doing B2C. But we are I mean, b2b, but we are very open to B2C. I'm very fortunate that I know maybe 200 or 250 CEOs, so we're going to try and leverage those relationships to sell the product to the B2C group or the B2B group. B2b yeah, so that's the way we'll do it in the B2B side. On the B2C side, we're still going to try and do it through social media, particularly Instagram and then YouTube.

Speaker 2: 11:58

Okay, wonderful Love that. I'm excited for you to get that ball going and see what we'll be able to see online. And then where do you see yourself in the next five years with your business and as a person?

Speaker 1: 12:10

Well in the business. In the next five years, I certainly hope that we will have at least 20,000 mentees on board. That's what our five-year projection is. Yeah, so I would love to see that. And really what drives me is the ability to help people. More than anything else, more than money, more than anything else. That drives me Just because, you know, I came from very humble beginnings and to be able to have had the mentorship that I received and then to be able to pass it on to others is the thing I just love to do. And then, personally, right now I'm engaged. Congratulations.

Speaker 2: 12:42

Thank you, okay, hello to that, yeah hello to that.

Speaker 1: 12:44

So unfortunately he's in the Philippines. Okay, so I'm actually next month going to travel to the Philippines and then he and I are going to go to Thailand, because Thailand is the only country in Southeast Asia that made same-sex marriage legal.

Speaker 2: 13:01

Wow.

Speaker 1: 13:02

So we'll get married there and then I'll bring him back on the spousal visa.

Speaker 2: 13:05

Yeah, okay, wonderful. Well, I can't wait to see, maybe updates online or anything like that.

Speaker 1: 13:10

I'll be looking out for that.

Speaker 2: 13:11

Did they make it Okay?

Speaker 1: 13:12

cool. He doesn't like the limelight, so he probably won't be featured, but I will certainly say I'm married.

Speaker 2: 13:18

Beautiful, love it. And then, what have been some challenges for you with your business? Was there a transition point going from maybe starting your own company, being the CEO of it? What were some hurdles that maybe you had to get over?

Speaker 1: 13:31

I have to tell you that's an outstanding question. Nobody has ever asked me that question and I think it's an excellent question.

Speaker 2: 13:36

Yay, thanks.

Speaker 1: 13:37

Excellent question means, I know the answer.

Speaker 2: 13:40

Oh you little.

Speaker 1: 13:43

When you're running a public company, in many instances you have a team, a pretty big team, around you, and so say, for example, even me coming here, I would have my secretary say, okay, here's where you need to go, here's what you have to do, here's what you need to be prepared for, here's what you need to say. Somebody would put together me all the notes that I would need and those kinds of things. When you start your own company, particularly from scratch, you've got no team Right. So now you are chief bottle cooker and cook or whatever I can't remember.

Speaker 1: 14:13

Whatever the expression is, that's what you are. You're everything, you're the accountant, you're the marketing person and that's a real transition. Particularly late in life, that's a pretty significant transition. So I would say that has been probably the biggest change and the biggest challenge that I had in managing my own business.

Speaker 2: 14:32

Okay. Well, it seems like you're doing good for yourself so far, so I'm sure there's still many more things to learn, because you're always growing, you're always learning.

Speaker 1: 14:41

Yeah, and that's a great point as well. I think anybody who forgets that every day you should learn something new is really selling themselves short, like, for example, even in digital marketing. I'm not a digital marketer, my peer group is not digital marketers, so not only can we do mentoring to the younger generation, but I think the reverse mentoring from them to us is also just as great.

Speaker 2: 15:08

Yes.

Speaker 1: 15:09

So I think that's really the gold, when you get a relationship that works both ways.

Speaker 2: 15:13

Mutual. Yeah, yeah, love it.

Speaker 1: 15:15

That's what I really think the gold is.

Speaker 2: 15:16

And then I'm interested in the mentor speed advising. Talk to me a little bit about that.

Speaker 1: 15:21

The what sorry.

Speaker 2: 15:21

The mentor speed advising Like how does?

Speaker 1: 15:23

that work.

Speaker 2: 15:24

Is that like speed dating a little bit, but with advising?

Speaker 1: 15:26

Exactly Now. We haven't done that yet either, so these are things in the future. We're doing the mentorship just not the lines down or the speed.

Speaker 2: 15:32

How's that going to go?

Speaker 1: 15:33

How's what?

Speaker 2: 15:34

The speed advising yeah.

Speaker 1: 15:37

So what we'll do is we'll have these little mini events and at that mini event say we'll keep them relatively small, so say we'll have between five and 10 mentors there, and they'll be sitting at a table and say we'll probably have a relationship of, say, five mentees to the mentors. So say if we have 50 mentees there and then they get, say, one minute for FaceTime with every mentor and that kind of thing, oh wow, so that's how it's going to work. And then they can also network after they meet with the mentors.

Speaker 2: 16:05

That's pretty helpful. You're making like a little community. You're making a little community where you can like. Okay, I don't know how to do this. Let me ask him, because he got through that and he was super successful right and like just being part of something like that. I think is very helpful and just not an everyday thing to have access to these people of their time and resources, so that's incredible that you've given that.

Speaker 1: 16:26

Yeah.

Speaker 2: 16:27

And then, what do you like to do on your free time when you're not helping other people working with other CEOs? What do you like to do on your free time when you're not helping other people working with other CEOs? What do you like to do? What does free time look like for you?

Speaker 1: 16:37

Well, first of all, I just love business, so I love doing things in business, so I'm very fortunate in that area. But in addition to that, I used to play highly competitive tennis. I just had knee surgery and neck surgery, so that's out. So I can't do that any longer. I had two knee replacements and then neck surgery, so that's out. I think pickleball is out as well, I know, but you know, if you ask tennis players, we don't have much appreciation for pickleball. Really, yeah, we don't really like that.

Speaker 1: 17:05

Well, I just don't think it Are we like now.

Speaker 2: 17:09

That's not a sport. Exactly, it is I know it is, I is.

Speaker 1: 17:12

I know it is, I really kind of know it is, but it seems like it's mostly for older people, although I know it's not. I just think the skill level is different. I even take a look at it.

Speaker 1: 17:24

I'm like well, why aren't they moving closer to the net to take the angles? And so if you're a tennis player, I don't think we have a terrible amount of appreciation for the pickleball. Yeah, but that's one thing that's a little easier on the knees than the neck, so I thought that could be something I could try, for sure. And then I also like antiquing, collecting some older things. I have really a pretty wide range. Music's really important in my life and helps you get through certain things.

Speaker 2: 17:47

Oh, for sure, yeah, I love music too. Yeah, but no, pickleball is actually like blown up, since, like I see it everywhere.

Speaker 1: 17:53

I'm just like okay, and they're taking all of our tennis courts and converting them into pickleball courts. Well, they're not ours, right?

Speaker 2: 18:00

Technically no, I'm just kidding.

Speaker 1: 18:01

Yeah, exactly.

Speaker 2: 18:03

No, I love that. And then, what does your team look like currently? How many people do you have on board with you? Are you currently just you right now, or maybe a couple?

Speaker 1: 18:11

No, but we take a full advantage of the gig economy. So, for example, our technological people are based in San Francisco and Toronto, our digital marketing person's based one's in Thailand, the other's in Pakistan. Okay, and then our sales team. Right now, I'm the sales team, although we're looking to bring somebody on board in sales.

Speaker 2: 18:32

Okay, wonderful, so it sounds like you're looking to expand. Is your location at home or do you have a business, since it's mostly online?

Speaker 1: 18:43

It's all online and all of our communication goes through our website. So, for example, a mentee can't reach out directly to a mentor. However, because all the communication goes through our website, we are highly protective of our mentors. That's how we can attract as high quality of mentors as we have. But if a mentor takes interest in a mentee and wants that relationship, they can reach out to the mentee, but the reverse can't happen.

Speaker 2: 19:07

Gotcha.

Speaker 1: 19:08

But because it's online that enables us to use the gig economy and use people from all over the world to help us grow the business.

Speaker 2: 19:14

Absolutely. And then I see that you have a section here about giving back. Never forgetting where you came from is important, and I would just like to touch on why that has shaped you as a person. I know you've been through a lot of things and it's hard to sometimes come out of that having a positive outlook. So I'd like to know maybe what the secret is or what you've been able to do, because you've been through so many things that have that, I feel like, would kind of like back to back, would kind of like break somebody's spirit, but it hasn't broken yours. So could you elaborate on that?

Speaker 1: 19:48

Yeah, I think that's a great point. So right now, actually, I'm about 85% of the way through writing a book about overcoming obstacles and that kind of thing. So it's a 10-step process. The only one that has to go in sequential order is acceptance. So, for example the other thing that's not in the video is I completely went deaf in my right ear. This happened maybe three years ago. That, for me, was probably the toughest thing because of my love of music. I used to sing.

Speaker 1: 20:18

You know now it's difficult to do those things, but the very first thing you have to do is accept it. So when you're diagnosed with muscular dystrophy, you can't change that. So you just have to learn to accept it. Diabetes you just have to learn how to accept it. The transplants, the going deaf, all of those different things, you just have to accept those. So that's the first order of business. It's not always the easiest one, but it's the first sequential one. Then, outside of that, there are other things that are part of the 10-step process. One is humor. You never make fun of it, or you can, but you can it's other people can't. Well, that's not even true. If you have close friends, they can also make fun of you for, like the muscular dystrophy I have, it's called the fainting goat disease Goat disease. I don't know if you ever saw the fainting goat.

Speaker 2: 21:04

I have they like yeah exactly.

Speaker 1: 21:06

Well, that's the same disease that I have.

Speaker 2: 21:08

Oh.

Speaker 1: 21:14

But even though I still was able to win two state championships in tennis, I was able to learn how to work around that. So acceptance is important, but also it's making fun of things and there's several steps in the process. So I would say that's kind of my secret sauce. But in our book we also talk about you have to find out what works for you. I list for you the things that have worked for me, but they may not work for you.

Speaker 2: 21:35

It's not a one size fits all type of deal but, you can give like a guide, a little bit to help you fill it in where you maybe need those filled.

Speaker 1: 21:44

Exactly, but you have to be able to accept it. And then there are other things that I think go along with that as well.

Speaker 2: 21:50

Absolutely. And then when is this book going to be coming out?

Speaker 1: 21:53

Well, I had two hour-long conversations with a guy named Mark Victor Hansen, who was the co-author of Chicken Soup for the Soul. Mark was the guy who really convinced me to write one book about my biography, because I never told anybody about my history. In fact, it's still not really publicized very well. And then the other thing is he wants me to write the book about overcoming obstacles Because his point of view is I can relate to the LGBT community, I can relate to people who've had cancer, I can relate to people who've had organ transplants, diabetes.

Speaker 2: 22:24

You have a long list there, buddy.

Speaker 1: 22:25

Yeah, it is a relatively long list and I can relate to entrepreneurs, I can relate to people in the business world and those kinds of things and people who have overcome or who are facing any kind of obstacles. I can also help those folks. So that's why he's encouraged me to write those two books and I would say I'm about 85% done on both the books. So I just need to kind of put the final nail in the coffin and get them edited and that kind of thing.

Speaker 2: 22:50

Yeah, very nice. I love that and I think that's great that you're going to be writing about it and that he's pushed you to write it. To write it because I feel like the type of stuff you would do definitely needs to be told and inspire people, hopefully, and let them know that there is hope and that there is light at the end of that tunnel, as everyone always says, right, yeah absolutely.

Speaker 1: 23:10

I mean, I can honestly tell you I was suicidal for many, many years and then, after my pancreas transplant, I never had a thought of suicide.

Speaker 2: 23:19

Wow, just like that.

Speaker 1: 23:20

Just like that. And my pancreas transplant surgeon not Ty told me that it happens with 100% of the people who go through a pancreas transplant. So I am 100% confident that there's a significant portion of people who are suicidal, that it is a chemical imbalance, because I think the pancreas transplant once the pancreas works well, that solves that problem. But the other thing is, even though you may feel suicidal, you know my mother who is an alcoholic and drug addict. She would always tell me it's one day at a time is one of their sayings. But she said, really what got her through? Because she was sober for 49 years until she died last year. I'm sorry, no, that's okay. She really had a great life, but she was sober for 49 years and she said she had to take it five minutes at a time sometimes. So that's the other thing I always think of is just take it five minutes Don time sometime.

Speaker 2: 24:12

So that's the other thing I always think of is just take it five minutes, don't do anything for the next five minutes. Yeah, no, and that's hard to think about. Sometimes it's like don't do anything for five minutes, oh, but my phone just dinged. Yeah, exactly Gotta like be in the moment, like try really hard, especially nowadays where everything is so instant and it's just like everything's wanting your attention.

Speaker 1: 24:26

Exactly, and that's the environment we're in today.

Speaker 2: 24:29

Is there anything, maybe that I have not touched on, that you would like to share with our listeners, whether it's about your book, anything about yourself, your business, your industry, anything you club or anything like that or the other?

Speaker 1: 24:40

thing is, if you're even having financial difficulty in coming up with the $500, email me and I can do something for you.

Speaker 2: 25:00

Oh, that's very nice. Thanks for sharing that. I'm sure someone out there will be like that's me right now. Let me hit them up.

Speaker 1: 25:06

Well, we all have financial issues at times. Really, the whole purpose of mentorshipclub is to give back and to help others. Yeah.

Speaker 2: 25:13

Now for my last question. I would like to ask you something that I ask everybody who comes through on this podcast, and it's do you have a quote or a saying that has maybe inspired you, and if you would like to leave that for our listeners?

Speaker 1: 25:28

Gosh, that's a great question, Not an excellent one, because I can't come up with the answer right now, but if you give me one second, I will.

Speaker 2: 25:34

Yeah, take your time.

Speaker 1: 25:35

One of the things I did actually is I created a Word doc called Quotes and I keep all of those quotes of people and it could be any person, it doesn't matter if they have a position or anything like that but probably one of the ones I do remember frequently is what my mother said like that, but probably one of the ones I do remember frequently is what my mother said, and that's take it five minutes at a time.

Speaker 2: 26:00

That's one that I really hold very dear and think of many times. Yeah, I love it, and I actually just thought of. Another question that I would like to talk about is your core values. We've got integrity, humility, giving back, growth, generous listening, which is always important, because I feel like a lot of people forget to listen because they're always talking Exactly. And then tradition. Can you share like a little bit about why you've chosen not all of them, but some of these?

Speaker 1: 26:21

Sure, I think humility is critically important. I really think I'm the luckiest man in the world because you know, when we were living with my mom in South Central LA, we were very, very poor. You know she would take us to sex and drug parties. You know there were some other bad things that happened to us as well.

Speaker 1: 26:40

You never forget that people are people. You have no idea what somebody's background is. You have no idea that, how you can just smile and be kind to somebody, the impact that that can have, or just say, hey, how are you? But say it with meaning hey, how are you doing? Everybody's like fine, because they really don't want to hear the truth. But if you really take another second or two second to say, are you really okay or are you happy, those kinds of things, Remember your humility, Remember where you came from and remember other people may not be in the same position. So I think being kind to people is critically important for everybody and in fact that's the other thing. If you want to be a mentee, one of the things you have to be is humble. You have to have some level of humility and also the willingness to be wrong. That's the other thing you have to be if you want to be a good mentee.

Speaker 2: 27:30

Got to put that ego to the side.

Speaker 1: 27:31

Exactly.

Speaker 2: 27:32

Because you can be wrong. Sometimes it's a possibility, believe it or not. Yeah it is Right. Well, I appreciate your time and sharing your journey and everything and just giving us insight, and we can't wait to hear more about what you're going to be doing with your mentorship club, and we appreciate you.

Speaker 1: 27:50

Okay Well, thanks so much. I really appreciate it.

Speaker 2: 27:52

Absolutely.