Speaker 1: 0:30

I'm Lauren Hoffman, my company is Inner Beauty Inc. And I like to say I help people feel better about themselves or help them with insecurities through the art of cosmetic tattooing. So that could be things like brows, lips, eyeliner, like what we think about with permanent makeup, but there's so many other things too. There's scalp micropigmentation for like thinning hair, or pigmentation for like thinning hair. There's areola tattooing for like breast cancer survivors, um, and scar camouflage for like scars, where someone maybe doesn't want like a full big tattoo, but just to camouflage it like the rest of their skin yeah, wow, that is some incredible work, very intricate stuff, and very some things are quite important.

Speaker 2: 1:09

I feel like maybe all of it is important. People, maybe their eyebrows mean a lot to them, or like people who are breast cancer survivors, like that is like such a big deal like that that you almost feel like your womanhood is kind of like being stripped away from you.

Speaker 2: 1:23

So true, so, true so I feel like the type of services they provide are, like, quite powerful, and it's crazy to think that it's a tattoo. Talk to me about how you got started in your industry and what led you down this path and was tattooing something that you ever thought you're like you know what I'm gonna be? I'm gonna tattoo some eyebrows.

Speaker 1: 1:40

Definitely not, definitely not no, um, I've always had, from an early age, like a passion for makeup.

Speaker 1: 1:45

Um, I liked how it made me feel like if I, you know, did my makeup for school or whatever, I'd be like, oh okay, like I feel better about myself.

Speaker 1: 1:52

So I've always just had a passion for makeup and so I became a makeup artist, you know, part-time, uh, as an adult, and then, um, just realized like you can help people feel instantly better about themselves, so it was something I was pretty passionate about, um, and then I, um was actually down like a rabbit hole on the internet one day and I saw I just search, search, search and keep going. But, um, I found, uh, this artist that was a cosmetic tattoo artist, and I saw the work she was doing with brows and I was like, oh my gosh, that looks amazing, it looks so natural, and as a makeup artist, I knew like everyone struggles with their brows. So so, um, it was something I was instantly like interested in. I took training, you know, within the same month of finding that, and so got my start doing brows, which I'm sure everyone's heard of microblading, and that's kind of how they get their start. Um, but there's this whole world of cosmetic tattooing that kind of grows from there.

Speaker 2: 2:51

So what a cool rabbit. Well, one that leads you into your career path, right yes, absolutely sometimes I get into some rabbit holes. I'm just like, oh, I was watching a music video. Now I'm like here, okay, Right, so random yeah. Love it. Um, I would like to ask you what it was like, uh, just starting off being an entrepreneur and making your own business, like what were the steps that you took in order to get started? I'd like to hear that story.

Speaker 1: 3:14

Yeah, I I feel very blessed. I had, you know, steps along the way where people would help me. So initially, when I was makeup artist and hadn't started this yet, I had posted on I think it was Facebook, just, you know, amongst my friends, like, oh, I'm going to start, I'm going to learn microblading and, you know, get into this field. And I knew a couple who owned a salon and they saw that and they were like, hey, lauren, like we totally have faith that you'll do great in this, like let us help you. So it was really amazing because I feel like they, you know, were willing to take a risk when I they knew I was a brand new artist. So that was great because I didn't have to really try to find a place to start.

Speaker 1: 3:55

You know, these people reached out to me, so I started there and then from there I had to move for other reasons. So I actually like restarted my business like two or three times. But you know, you just kind of you take your passion and you take, I I think, the desperation to just like meet make ends meet.

Speaker 2: 4:17

Right.

Speaker 1: 4:18

So you know, you just push harder and harder and market yourself. Um, I learned a lot about marketing through just going to different groups and hearing what other business leaders or business owners had to say. Um, and I just kind of took that and said, how can I apply this to my business? Um, I always try to build relationships, because anytime we have a business right Like so many people are salesy and like trying to push, like this is what I have to sell, but at the end of the day, like I don't think any of us really like that. So if you build these relationships and people get to know you and you say, hey, this is what I think could help you, it goes so much further because they believe in you as a person. So I try to cultivate that in all the relationships I make.

Speaker 2: 5:01

No, that's great. That is a great point that you made there. Like people want to feel like you're relatable, you can trust them, you can talk to them. Just like you said, build that relationship as opposed to like here, buy this for me. You're like here, get that, yeah, so that. So that totally resonates and I get that for sure. I would like to ask you what have been some of the challenges for you when you started your business or maybe do you have employees currently?

Speaker 1: 5:24

I have, I will have. I have one, I will have two very soon. Oh, thank you.

Speaker 2: 5:29

Yeah, talk to me about that. I guess, for entrepreneurs, employees like when you're selecting and doing the hiring process and retention talk to me what your journey has been like in that sense?

Speaker 1: 5:40

Yeah, absolutely. I think as a business owner it's scary, right? Because especially if you're you're solo entrepreneur, right, it's just you. You have to be able to trust somebody that maybe you don't even know, probably don't know that they're going to care as much about the client or customer as you do. So it is very hard. I had to definitely like reel my emotions back and let logic, you know, take over many times because emotionally I'm like I'm too scared to do this. I, you know, I don't know who to trust. But I was very fortunate in my, like, corporate world. Before I started this business, I had some experience in HR, so it was helpful because I could at least know like, okay, what should I look for in a resume, how does the whole hiring process work, that sort of thing. But I almost feel like that was also like a double-edged sword, because I worked in the liability side of being an employer, so I saw all the bad stuff that can happen.

Speaker 2: 6:38

Oh man, scary stuff. I get your feelings now.

Speaker 1: 6:41

So, even more so. It was hard, but at the end of the day I feel very fortunate. I found an amazing receptionist, maddie. We love her. Shout out Maddie, yes, maddie. And then now we have another artist, a part-time artist, that's going to come on board as well, and we again just kind of cultivated this friendship and we did the same thing and it just worked out for both of us.

Speaker 2: 7:12

So both times it's just been almost like a gut feeling, you know. But I love that, I think that's great. No, and sometimes it is hard out there. So like I guess on the employee side and the employer's side and trying to find that good match and making sure it's a good team and we work together and just make it a great environment for everybody and ourselves.

Speaker 1: 7:24

Yeah, absolutely.

Speaker 2: 7:26

And then I would like to ask you about marketing. What are you doing to get your name out there? Are you going to be an eyes? Are you putting content online? Tell me about what's working for you.

Speaker 1: 7:36

Yeah, um, each time that I've moved my business, like I mentioned before, um, I would always try to find a local networking group, not really be an eye per se, but but just like a locally you know, ran a group. And each city I've been in I was able to find something. And just going to meet other businesses or business owners you know getting my name out there, I suppose. But yeah, like we were saying before, once they get to know you as a person and a friend's, like hey, do you?

Speaker 1: 8:05

know, someone who does browse, you're like oh yeah, I know this lady Lauren, you know, so definitely started that. Social media, of course, is so powerful, so definitely utilize that. But, as I'm sure you all here at Alamon know it's you know, word of mouth to your happy clients are going to be your biggest cheerleaders, so I definitely make sure that all my clients are as happy as possible.

Speaker 2: 8:26

I love that. What have been some of the most touching stories from the work that you do for your clients Like maybe they had an accident with their eyebrow or something got messed up and you came and like corrected it, or maybe they were a breast cancer survivor and I commend people who are able to like go out there and tell their story and like do that, because I'm sure it's not an easy thing.

Speaker 2: 8:50

It's like very, such a personal thing. So talk to me how you build those connections, have those connections, what have been some of the most inspiring things that you've been able to help people with?

Speaker 1: 8:59

yeah, absolutely. I love this question. Um, it's also super emotional, like it's already tugging at my heart a little bit, no, but in such like the best way possible, because I feel so fortunate that I get to help. You know so many people and when I was kind of explaining what I do as a business and I said I help people's insecurities, that's truly what it comes down to, I think. Even if it was like a breast cancer survivor right, so many of these women or men but you know the vast majority being female like they, like you mentioned, they they almost lose part of their femininity and they feel abnormal and so they come to me in a very vulnerable state. You know they've already been through diagnosis, treatment, reconstructive surgery, so they've already been through the ringer right and they're on this side of it. So it's almost like you know, battling this whole thing and then I get to put like the icing on the cake, so to speak, but it's so healing, Like these women, you know we're in tears together. They look in the mirror for the first time. They feel whole again. So it's such a amazing thing that I feel very lucky that I get to be part of, because, you know, we've all known someone who's maybe sick and it's like, oh, I wish I could help, but what can I do? So I genuinely feel like, wow, I get to actually do something so beneficial. So it really is like life-changing for them, but life changing for me too.

Speaker 1: 10:23

Um, another huge thing is, um, I do some, you know, scar camouflage work. So self-harm scars are a huge um part of that. And you know there's a lot of, uh, embarrassment or shame, because a lot of these scars, right, Like you can't hide them. So if, like, they lift their sleeve, people are, you know, people are curious. We're human, right. So they ask them.

Speaker 1: 10:48

But they get that all the time unless they're hiding. So they live in this like state of shame. So for them to feel comfortable enough to like come to me and say, Lauren, here are my scars, Can you help me? So yeah, like I said, super emotional because I just feel so much gratitude that, like in people's most vulnerable states, they're willing to trust me and I'm a total stranger to them. But I try to put out in all the content that I do that like I'm an approachable, like friendly person, I'm always going to try to make you feel comfortable and so that to me, I think, is what goes a long way. These people feel safe around me and I love that. I'm so thankful for that, oh, my gosh.

Speaker 2: 11:26

No, that is incredible and the fact, like it's like a back and forth thing here, because hearing their stories and their journey that they've been through is so inspiring and brave, and like the courage, like that they had to come to you, yes, to help them like, oh, my gosh, you've been like entrusted to, like help them get their confidence back. So that's no small little feature there. That's for sure right who would have ever thought that tattoos would create something?

Speaker 2: 11:51

so powerful for people. Right back then I feel like it's like tattoo. What the heck don't get a tattoo right? It's so true. It's so true, which leads me into misconceptions. Have you run into any misconceptions in your industry either? If it's with clients, social media industry? Talk to me about any of these conceptions.

Speaker 1: 12:11

Yeah, absolutely. I think you know, in any industry right, there's we can all call ourselves whatever our profession is, but there's always going to be varying levels of skill. So in my industry, unfortunately, there's a lot of bad cases. Or you know, let's talk about brows, right, because brows are so popular. We've all seen people that maybe, like their brows are overly done or too dark for them, things like that. So cosmetics tattooing kind of gets a bad rap because it's like we all notice the bad ones but we don't necessarily notice the good ones. We just think, oh, they have really pretty brows. So it's a lot of education and trying to, you know, educate prospective clients that no, that's a misconception Like it can be done really well. It's just like when you choose a hairstylist right, there's tons of hairstylists out there, but they all do different work. They can, like, butcher your hair or they can make it look like a million bucks. So same thing with what we do. It really comes down to like skill level.

Speaker 2: 13:05

So absolutely Um. Going back to your services, can you go into detail about all the services that you're able to provide? I know it's like eyebrows and maybe lips. What else?

Speaker 1: 13:18

Yeah, um, so the permanent makeup, you know category, that's pretty much like the brows, lips, eyeliner. Um, I hesitate to call it permanent makeup because, again, I I really strive for like really natural looking results lips, eyeliner. I hesitate to call it permanent makeup because, again, I really strive for like really natural looking results, which is what most people are after. So brows are a huge part of that because, if you're like me, we went through the over plucking stage and you know a lot of us are brows didn't grow back, so there's brows. I really hone in on natural looking strokes which really look like hair. So that's what gives me my signature look and that's what clients are so happy with. So you know, that's brows with eyeliner. Obviously it's permanent eyeliner.

Speaker 1: 13:55

It's really helpful. Helpful for people maybe who are like losing their vision, or maybe they don't have, as you know, sharp of eyesight. As we get older. That's pretty common. So it really helps because they don't have to struggle with putting makeup on every day. Some people have allergies to makeup, so doing a tattoo instead is more, you know, hypoallergenic for their allergies. For lips, a lot of people. They lose the pigmentation that we have naturally or they're just not born with much so their lips almost like disappear into the rest of their skin, and so they feel really self-conscious about that. They feel like, oh no, I need to put makeup on every day, because otherwise I, in their words, look like a dead person or something like that you know, so those are the obvious, like permanent makeup category.

Speaker 1: 14:39

But, like we were talking about the areola tattooing, that could look like different things. It could be, for, you know, maybe someone just lost a areola to injury, or they might have had, like top surgery, for example, or, you know, breast cancer, maybe it's one side and not the other, or both sides. So there's a lot of different approaches. Sometimes we have to just color match and, you know, create one that matches the other side. Sometimes it's both For scalp micropigmentation that's a really big one. So it's actually where we tattoo little, tiny, tiny dots that mimic hair follicles into the scalp. So it's really helpful for, like women who have thinning hair, or men too.

Speaker 1: 15:22

There's different, you know, approaches and how we do that to give a natural look.

Speaker 1: 15:25

But, for example, I have a really great friend and she experienced some hair thinning recently. So we did that service for her and I mean she feels like a new person because you don't see this contrast between the thin hair and the scalp. So it just kind of makes it blend together, so it makes it look more dense. So that's a wonderful service that I'm, that that's picking up more steam, and I love doing that for people, um, and then the scar camouflage. So that's where, uh, like I was saying before, if it's like self-harm scar, it could be surgical scars, uh, or injury scars, just anything where it's lighter than the rest of the skin, um, but it's maybe more obvious than they want it to be. But they don't necessarily want to get a regular body tattoo to cover it. So I take skin tone pigments and just tattoo those in, so it camouflages the look of the scar. We don't always get perfect, but we get as much improvement as possible, so they just feel more comfortable with that.

Speaker 2: 16:19

That is so incredible.

Speaker 1: 16:20

Technology has truly like advanced us like so much so much, so much, and I'm just grateful that there's artists that are willing to like share what they've learned, so that other artists can offer that too. Right the?

Speaker 2: 16:32

more you share with your community, the more people can get access to it and grow, and just it's a community right.

Speaker 1: 16:37

Help each other out. I love that?

Speaker 2: 16:39

Where do you see yourself in the next five years, with yourself and with your business?

Speaker 1: 16:43

Yeah, I mean, I'm a really hands on person. I never want to stop doing the artistry portion. So even though you know it is my own micro business, I foresee myself being in it as long as possible. It can be one of those professions. It's a little harder on your body because you know you're leaning over. Your ergonomics aren't always the best, so your body is kind of getting sore too. But as long as I can, you know, do it well for my clients, I would love to do it as long as possible.

Speaker 2: 17:10

Yeah, and what do you like to do outside of work? What do you like to do to reset your mind and just take time for yourself and relax?

Speaker 1: 17:18

Yeah, um. So, like we were talking about earlier, I'm a mom, um, so I have my two wonderful kids, of course, and my husband, um, so, really like, if I'm not working, it's home life, cause they're young and takes up most of my time, um, but I feel very fortunate. I try to take at least like one day, um, in the middle of the week, one, to give my body a break from what we were talking about, um, the soreness, but also, um, I try to just meet up with girlfriends and, you know, have that like good conversation, just to connect with really good friends, and that's really what fills my soul. So I try to do that, just having connection with other people. It might be like networking or things like this. So I just try to, you know, pour into myself as well as much as I can.

Speaker 2: 18:03

I'm glad you're taking care of yourself and doing things you love outside of work.

Speaker 1: 18:09

I know you love your job, but you got to have other things too to fill your cup.

Speaker 2: 18:11

You just got to keep filling it with all kinds of great things and I had a question and now it's just like slipped my mind. Um, sorry, I'm thinking. No, you're good, um, do you guys hold any events, I guess, where people can come and like see you guys, or you can spread the word about what you do, because maybe some people aren't aware of this as an option.

Speaker 1: 18:33

Honestly, we haven't really had any events, you know, with networking type groups. Sometimes they'll have, you know, events where, like you set up a table. So I've done those sorts of things. But I think just with the power of social media it's just way more efficient, cheaper, faster. So I really should put out more educational content for that reason. But you know, in the midst of running the business, the social media kind of takes a back burner, but that's really where I try to. You know, reach people Love it.

Speaker 2: 19:06

But that's really where I try to, you know, reach people. So yeah, and has social media changed the game for you as far as when clients request stuff, versus maybe when there wasn't social media? Like you see so many like altering trends and they're like whoa, you saw that you want that. Like that's actually not how you're supposed to do that.

Speaker 1: 19:21

Yes, yes, it's definitely a hot topic in the industry. Yeah, um, anything that has to do with makeup, right, like there's filters, there's, you know, a ton of makeup, you know on social media, right. But what we or what I believe we, as cosmetic tattoo artists need to do is show the reality of what it looks like. So I really try not to edit my photos. If I edit anything, it's, you know, maybe wrinkles, if the client isn't happy with their wrinkles. Or, yes, you know a blemish on their skin, that sort of thing, but like the work itself.

Speaker 1: 19:51

Some people or you know a blemish on their skin, that sort of thing, but like the work itself some people will put, you know, makeup right over or next to a fresh tattoo, and I'm like that's so unhygienic, but it's for the gram, you know. So it's like, no, please don't do that. Or they just highly have heavily edit their photos, and so it just gives this false ideal of like perfection which, you know, us as a whole society, right, we can all relate to that, but especially when I'm trying to show people like this is what we could do for your brows, but you know, we're all human, it's not going to be perfect, you know if we get to close as perfect as possible, but um, we're constantly fighting against that like image of perfection.

Speaker 2: 20:29

Right but. I can only imagine like people are like like, I want to do this and you're like, whoa, you're not just to do that, that cause an infection, but we have this option, so so this is why I'm glad you're here and talking with us. So we can spread this information right. And then, um, why should people come to your um, I guess facility or business, or why should they come to you to get tattoos? I want to. I want to hear your answer for this.

Speaker 1: 20:58

Sure, um, I really feel like that's. What sets me apart is how I make my clients feel. Um, I consider myself a pretty, like, empathetic person. I try to pick up on their energy and their you know, try to read the room right. So if my client comes to me and they're just they need some quiet time, I'm like all right, I'm not going to chat your ear off you know, or if they want to talk, great, we'll chat.

Speaker 1: 21:21

So I really try to read my clients as far as, like, you know where they're at, and just pick up on that and try to give them the best experience that they want. And I always try to think of it from my perspective because I'm a really detail oriented person. So I'm like, okay, if I was the client, what would I want? Right, and I always I like to be in the know. So I like, when people walk through what they're going to do, what to expect, and I think it just makes the whole process go smoother. So I really, you know, tell my parents or my parents, my clients love you, mom and dad, no, exactly, love them, but no, for my, for my client. I tell them exactly like, okay, this is what we're going to start with. You know, I'm going to take some photos after the photos step one, two, three, so that they know, because you're literally trusting your face.

Speaker 1: 22:13

Most of the time I'm working on someone's face, you're trusting your face to someone and I don't. You know, I don't take that lightly. Exactly, I really try to make them feel safe and comfortable, because everyone comes in a little nervous, but I try to if I do pick up on that. I give them reassurance and I don't rush them. I'm like, hey, I'm here to give you something that you're going to be happy with. So I do whatever I can to make the client happy, of course, but while still running you know a professional business as well, because you can't necessarily, from the business aspect, you can't let the client take over. Right, you're still the professional, you're still the professional, you're still the right, you're giving the guidance. So, uh, it's that fine balance of making them feel safe and part of the whole equation, um, but also being the guide or the leader for them, because, at the end of the day, they're there. They're there to see you exactly well said, thank you, um.

Speaker 2: 23:08

Another question that I had was about the process. Maybe somebody is out there who's listening and they're just like you know what. She said something that maybe I would like to try or I didn't know that, or I've been wanting to do this, but I'm scared. What is the process like? Like healing it, taking care of it? Can you share that with us?

Speaker 1: 23:24

Yeah, absolutely. So anything that we're doing, I'm really going to make sure that the client is happy with the plan. So I try to create a visual for brows, for example, or actually anything on the face brows, eyeliner or lips. We're going to take measurements, we're going to create a mock-up so that the client can actually see their own face, with the outline or whatever the mock-up might look like and I have, I show them in the mirror, I have a conversation with them and say do you feel comfortable with this? Do you want to change anything?

Speaker 1: 23:57

Once we have that plan, then you know, like I was saying before, I start the step-by-step process of explaining what's going to happen. We do use numbing because everybody asks about pain level, right? So even though this is the same concept as body tattooing, it is on the face, it's more of an aesthetic type environment. So we do want the client to be comfortable because at the end of the day, that makes it way easier for both of us. If I'm causing more pain to someone, it's making me uncomfortable too. So I'd rather they be numb and comfortable. So that's a huge factor, for sure, for their comfort level. And then, once everything is done, of course, show them in the mirror like, Ooh, I love it, that's always the goal, right. And then after that we talk about aftercare, because I always tell them it's, you know, 50% doing the actual art itself. But then the other 50% is creating the right environment for your skin to heal, without infection, hopefully, and sorry, I lost my train of thought. No, you're good, I said you're.

Speaker 2: 24:57

God, I meant you're good. Jeez, louise, this podcast is spooky season. Y'all are crazy. No, we're spooky, there we go. It's your horns. Yes, exactly, you can't see, but I'm wearing a little devil horn, but no, yeah, no, you're right, it's about the process. And what about upkeep? I know, like you're supposed to wear a sunscreen, I know, at least with the other ones like to fade and you can always do retouches, probably.

Speaker 1: 25:19

Yep absolutely that's a huge factor. So we all think of body tattoos as being like super permanent. Right, they don't go anywhere. You could maybe touch them up, but maybe not necessarily. With cosmetic tattooing, the whole idea is for it to look natural, so we don't saturate it as heavily as a regular body tattoo. So that's where sometimes it's marketed as semi-permanent.

Speaker 1: 25:41

I still tell my clients you want to think of it as a permanent tattoo. So don't feel like, oh, it's going to disappear in two years, because it probably won't, but upkeep the color. You do want to get a touch up every like one to three years. Um, I really take a very honest and transparent approach to that, because there's some artists out there that will say, oh, it's faded in six months, okay, come back, let's do a touch up. But in my opinion, uh, it's a balance, because we don't want to keep over tattooing the same spot over and over, because it's going to traumatize the skin. So I try to be, you know, very uh, honest, um, artist that has integrity, right, I don't want to just take your money, I want to do what's best for your skin. So if you come in and you're like, hey, I think I need a touch up, I'm gonna be like no girl. You got at least like six more months Um, so every one to three years for that touch up, um, and then that just maintains the natural looking color.

Speaker 2: 26:31

I love that. I love the integrity you have, cause I feel like I'm like that too. I'm like it's my work that's being done, or if somebody asks me to do something, I'm going to make sure that it's done right, because it's it's on, it's on my end and it just looks bad on me, or I know I'm going to fix it. But you're again emphasis on your tattooing people's faces Exactly. No pressure, girl, but like exactly, yeah. Um, another question that I have for you is have I missed or not touched on anything that maybe you would like to take this opportunity to talk about or bring awareness to, or just say something about yourself or your business that I have not?

Speaker 1: 27:06

Um, yeah, I think, uh, something that popped up where I was like, oh, I should have included that when you were asking me what makes me different the name of my company, Inner Beauty Inc. So I really try to make sure that, even though it is a place of like, quote, unquote beauty, right, I never want anyone to walk in and feel like it's a stuck up atmosphere or, oh, I don't, I'm not dressed up enough for this place, or, you know I. Maybe you can or can't relate, but we've all I feel like most of us has walked, have walked into a place and maybe just felt like, oh, this is a little too bougie for me, or I don't feel it fit in here and I never want that to be the case.

Speaker 1: 27:44

So, like I tell everyone come as you are. Like the office space is nice, because of course I want it to be nice and comfortable and clean for everyone, but I never want it to be like a stuffy atmosphere. I want it to be about more about your inner beauty coming through, no matter what that looks like. It could be even brows there's people with brows that are super insecure because, you know, and it's just brows, you think. But still that, that inner piece Right, that's the part that I'm most happy to be able to help with and of course, we're doing something on the exterior, but it is helping our interior too. Inner beauty, yeah, exactly.

Speaker 2: 28:20

What a clever name.

Speaker 1: 28:21

I love that. Thanks, girl, I appreciate that You're welcome. How did you come up with that name? I think, yeah, I was just trying to think of, like what, what does my business mean? What do I want that experience to be for my clients? And I thought that I'm like I never want anyone to feel like, just because we're doing something cosmetic, that it's all about superficial vanity, it's, it's about how you feel on the inside. So I'm like inner beauty, boom, like let's do it. And then I you know I do tattoos, so ink, there you go. So so inner beauty, ink with a K. I always have to say that, like it's not incorporated, ink with a K.

Speaker 2: 28:58

Yeah, no, I love it. All right. So my last question is going to be do you have a quote, a saying or a mantra that has touched you in any way or that you've heard said or read in a book, and would you mind sharing that?

Speaker 1: 29:11

with us? Oh, I do, but I don't remember it off the top of my head. I might have to look it up, but it's, it's something to do with um, basically like from the client business perspective it's. I wish I remembered it. It's gonna drive me nuts now. But the end of the quote is they'll never forget how you made them feel Like. The first part of that quote is like you know, they'll forget this, they'll forget that, but they'll never forget the way that you made them feel. So that's that's genuinely what I, what I try to do with my clients. And then there was another one that actually is on. It was like like on this little vase or cup in the bathroom upstairs here, but it was be fearless in the pursuit of whatever sets your soul on fire. Yes, we do have that one up there.

Speaker 1: 30:00

Aaliyah picks that one up here Our boss yeah, yes, I love that so much because it's so true, it's like just go for it, exactly.

Speaker 2: 30:07

Well, thank you so much. It's been a pleasure getting to learn about you and tattoos and how powerful they can be and how the impact that they have on people.

Speaker 1: 30:15

For sure, and thank you so much for just having me here and for your time as well. I appreciate you.

Speaker 2: 30:19

Absolutely Anytime.