Ever wondered how to craft a unique marketing strategy in the dental and orthodontic world? Brace yourselves! You’re in for an enlightening conversation that draws inspiration from creative giants, such as the firm behind the iconic NBC logo and innovative content creators like Future. We’ll unravel the intricacies of making standout video content, the growing relevance of vertical content and how to leverage the symbiotic relationship between YouTube and Google for SEO. Rest assured, we’re bringing in expert insights - Natasha Gillis drops in to share her experiences about enabling dentists and orthodontists to share their knowledge with the online masses.
Now, let's get real about the business side of things. From my journey of establishing a dental practice and marketing platform, to lessons learned about gross revenue, overheads, and the crucial role of mentorship, we’ll cover it all. Listen to how my fiancée and I navigated the selection process for our practice location in Perseville, and why we steadfastly advocate for a one-patient, one-doctor practice. I’ll also share my views on the vital role consistency and relationships play in orthodontic treatment and how changing doctors can impede the process.
As we wrap up, let’s turn our focus towards building stronger business relationships. Rather than just swapping business cards, let’s delve into the strategies that help forge real connections. We’ll also discuss the importance of having a clear vision for your business and identifying the right clientele and market. Shout-out to Karen Effico from Echo Title for her invaluable support in introducing us to the local area and her inviting events. As we prepare for our grand opening, patience is our watchword, and we’re excited to share our progress with you. Tune in and discover how we’re turning our creative vision into reality, one day at a time.
Ever wondered how to craft a unique marketing strategy in the dental and orthodontic world? Brace yourselves! You’re in for an enlightening conversation that draws inspiration from creative giants, such as the firm behind the iconic NBC logo and innovative content creators like Future. We’ll unravel the intricacies of making standout video content, the growing relevance of vertical content and how to leverage the symbiotic relationship between YouTube and Google for SEO. Rest assured, we’re bringing in expert insights - Natasha Gillis drops in to share her experiences about enabling dentists and orthodontists to share their knowledge with the online masses.
Now, let's get real about the business side of things. From my journey of establishing a dental practice and marketing platform, to lessons learned about gross revenue, overheads, and the crucial role of mentorship, we’ll cover it all. Listen to how my fiancée and I navigated the selection process for our practice location in Perseville, and why we steadfastly advocate for a one-patient, one-doctor practice. I’ll also share my views on the vital role consistency and relationships play in orthodontic treatment and how changing doctors can impede the process.
As we wrap up, let’s turn our focus towards building stronger business relationships. Rather than just swapping business cards, let’s delve into the strategies that help forge real connections. We’ll also discuss the importance of having a clear vision for your business and identifying the right clientele and market. Shout-out to Karen Effico from Echo Title for her invaluable support in introducing us to the local area and her inviting events. As we prepare for our grand opening, patience is our watchword, and we’re excited to share our progress with you. Tune in and discover how we’re turning our creative vision into reality, one day at a time.
Speaker 1:
Really shocked.
Speaker 2:
You could pretend like you're like just a photographer, but really you're going in and like learning all the undercover, like secret on camera.
Speaker 1:
Like what are they doing over here? What's that new toy they have? I gotta look into it. But anyways, when I was approaching Excelsior Orthodontics, which is my brand new startup opening in Perseville, virginia, Perseville.
Speaker 2:
I've been around town.
Speaker 1:
Really yeah, perseville, I grew up in Sterling Okay.
Speaker 2:
Perseville is much better than Sterling, in my opinion.
Speaker 1:
I think it is different. I grew up in Sterling since 1990. Okay, so I was there. From what I remember, it was just a hecking years. It wasn't even Burlington Coat Factory, it was just trees, and the only thing in Cascades was a library.
Speaker 2:
Wow.
Speaker 1:
So when Ruby Tuesday opened it was like an hour wait to get Ruby Tuesday and another hour for a hamburger.
Speaker 2:
There we go.
Speaker 1:
But anyways, we're like digressing all over the place. I'm sorry. With Excelsior, I was doing a lot of research with started with the logo making. I was inspired a lot by the same firm that made the NBC logo animal planet a hive Saggy Kaveev, that's his name, okay, and I'm looking at his content and I'm looking at a guy named Future who, christo, oh yeah, oh, my God, it was so good, it was so good, and then he's giving free marketing advice to other marketers. That was like the funny thing.
Speaker 2:
His YouTube is beautiful, yeah, like not just the look and feel, but the content, the quality of content. It's so good, it's so good.
Speaker 1:
Yes, that's what I was like going for, because I'm like, okay, we're in the day of Tech Talk, which is a super fast pace and I never had it until like a year ago, and I don't have anything now. But this is, 10 seconds is all you get, and we're always used to this video podcasting, like what we're doing here. Yeah, with the Shure's SM7Bs I have two of those and I'm like, okay, how do I give like a Christo feel, because no other orthodontist or even dentist is doing that 100%. You go back to the whole camera thing where they're like oh, let me hire generic videographer, and it's like the camera setup, you have the light and then the camera will be here. He's supposed to look at this person and two thirds on the lens, like the framework, like this. Yeah, it's like, okay, oh, welcome to this office. At a door and they roll some B roll and it's a voiceover and I'm like, oh my God, this is the most boring stuff ever.
Speaker 2:
All right, Lowe, we gotta take your setup. No kidding, I'm like.
Speaker 1:
I'm just like oh my God, this is nothing.
Speaker 2:
But you saw what you didn't like.
Speaker 1:
I saw what I didn't like and then I'm like, well, I saw Christo's stuff and I'm like this is really different Microphone, the headphones right into the camera. And then what? Like yeah, and the hat too, like cut like 10 seconds with a zoom in, with B roll and like splicing. And I'm like, okay, how do I do that? What do I have to do? So I just got like I had the shirts, microphones for like the longest time, for like six months. I just got cloud lifters, xlr cables, a zoom H6. Now I gotta build my own.
Speaker 2:
You're gonna be like I'm gonna be a client. Come over here, go come back in the podcast room, right.
Speaker 1:
Right, right, right yeah. So I gotta get that all set up and I'm not sure how I'll use it yet, but you know, you gotta use vertical content. And then, now that Google is just so strong, you can tie in your YouTube channel to like to Google and it's all just with SEO all meshed together.
Speaker 2:
So so you're a marketer, but you're going to go into the dental field.
Speaker 1:
I just happen to be an orthodontist at the same time.
Speaker 2:
Orthodontist field, yeah, so you're just like you're gonna combine those two passions and really create something that's like, say, to the art, especially in this area.
Speaker 1:
Pretty much Trying to, but it's just engaging and trying to give information and content and wherever patients want to use it they can go somewhere.
Speaker 2:
So do you know Natasha Gillis? She's a lawyer. Smiling dentist, smiling lawyer it's her name of her Instagram handle. Connect with her. She has been up preaching what you are actually doing to dentist and orthodontist to do.
Speaker 1:
Yeah.
Speaker 2:
Because they don't.
Speaker 1:
They don't get it they get it they.
Speaker 2:
So I actually filmed some of her podcasts for her here.
Speaker 1:
Okay.
Speaker 2:
And so she brought in different orthodontists. So I got to end dentist and I got to kind of listen to, like the mind said, and all amazing people obviously, but they were so educational and she keeps telling them. You need to be sharing this information with the thousands of people online who would love to know about all these different pieces. Just educate them, just do what you're doing right now, but just do it with a camera in your face.
Speaker 1:
Right.
Speaker 2:
But you're like going to be ahead of the curve.
Speaker 1:
Trying to be a little bit it. Just it takes a lot of work, though. Like this is not that skill set of like putting it out in the open and being in front of a camera or even having the right setup, because I don't want to just take a phone. It's so easy to do a phone and then they do like that, I don't know, like an Instagram remix, where they're like blue screen out and they're showing some sort of reaction in the background. Yeah, like that's not. Yeah, that's not. That's not Christo, christo wouldn't make it like that. I'm like no, what do I got to do to get there? Yeah, so I Too bad. My laptop is like 12 years old. It got me through like grad school and dental school and residency. Yeah, I couldn't even download Final Cut Pro because like oh, no you're, you're not even letting me update my OS system.
Speaker 2:
So I'm like oh, I know we had devices on computers before we're like it won't even take.
Speaker 1:
Yeah.
Speaker 2:
We just got this three years ago, but it still won't take the newest version.
Speaker 1:
So I'm doing everything backwards. I'm building my whole set. The second bedroom of my apartment will be like a little studio, kind of like this in my workstation and everything.
Speaker 2:
What type of guest are you going to have on there? Is this going to be you for right now?
Speaker 1:
For now it's just me. I host a podcast myself through Zoom where I actually speak to probably maybe like a couple thousand dentists in orthodontics across the country Nice, so that's something that's not really on public right now. It's called Dental Dummy's, where I actually work for my financial planner, where, again, I went down to YouTube rabbit hole learning that skill set. So that's like my side hustle where I speak on a lot of the mid-Atlantic orthodontic residencies I've spoken to about financial education. Believe it or not, doctors don't know what taxes are when they're coming out. They don't know what a 401k is. They don't know how to handle student loans. Our average client probably has like $400,000, $500,000 worth of student loans oh my gosh, so knowing how to manage that. So then the owner of the company at CFS Dental Division he's my best friend actually, we've been going that close he's like, hey, I want to put this stuff online and it was just us on our webcams on Zoom and I'm like, okay, let's just get this out of the pocket.
Speaker 2:
There's like that's something there, though, in terms of the educational piece that you have, not just for patients but then for actual other orthodontists and dentists, correct.
Speaker 1:
I'm like I'm slowly building up my platform with them and getting my name out, so a lot of it is like word of mouth. There's a lot of dentists that talk clinical stuff, but not a lot of dentists that talk marketing cameras and photography, videography. I'm learning and they're not talking about finances and how to work, they just want to do the clinical and like a paycheck comes and then they're just like, okay, forget it, check. Yeah. It is a lot of work to learn that other stuff.
Speaker 2:
The payoff can be really big because there's not a lot of people doing it.
Speaker 1:
Correct.
Speaker 2:
So this is awesome. Basically, your focus which this may be incorrect, correct me if I'm wrong your focus is obviously opening up your practice and kicking butt on that end, but then really focusing on your platform for other dentists and orthodontists and related fields because that's vets it can be more than just orthodontists and dentists. The things that you're teaching and talking about can be applied to a lot of those professional services, right?
Speaker 1:
That's right. I talk very little about dentistry. I talk about the business of dentistry and gross revenue overhead. But those rules are applicable to any business.
Speaker 2:
Yeah.
Speaker 1:
So, coming from someone who's been in school for over a dozen years, you know very little to nothing about business, and it's just up to your fiance has got a good mentor.
Speaker 1:
She's sad, she's chilling, she's just like, oh, thank God, I got him, I don't have to worry, she's gonna look cute and show up. And then I'm like this is great, do this. Talking in the city of Syria, I told her. I'm like, yeah, help me pick out the colors for the office, otherwise you don't have to worry about architect, you don't have to worry about permits. Look cute, show up. Everybody's gonna love you. It'll be great. She's like yeah, we'll do that.
Speaker 2:
Yeah, yeah, that's awesome. So tell me a little bit. Let's do a quick transition here to the practice.
Speaker 1:
Yeah.
Speaker 2:
It's in Perseville.
Speaker 1:
Yes.
Speaker 2:
Tell me you're going to be marketing differently. Yes, you're going to be showing up differently. You know Perseville's a little bit western and a little bit old school.
Speaker 1:
I love it.
Speaker 2:
So tell me how you're gonna, what's your plans. I had social media and blowing up online.
Speaker 1:
I chose Perseville because of opportunity and growing up in this county, I'm like they don't need another orthodontist in Sterling. We were actually me and my fiance we were driving to Berryville and because there was nobody there, it really is kind of like nobody there, it's really really quiet. But then we drove back. Well, let's check out Perseville. I heard of this place. I just knew it was trees in Loudoun Valley, it's all I know.
Speaker 2:
You're correct.
Speaker 1:
Then we see a Chick-fil-A and then we see a Chipotle. I'm like this was not here 10 years ago, I swear to you, babe. I'm like, okay, we should look into this more. A lot of it was influenced by my time in West Virginia, where I appreciated more of the quieter life, more family oriented, not a lot of hustle and bustle. I'm like, all right, let's run some numbers and check it out. I think there's a good opportunity for us. I'm like, okay, we'll make this our home. But then with Perseville, a lot of it has to come down to person, to person and relationships. I don't think it's a type of area that thrives on large corporations. By any means, we pride ourselves in being a one patient, one doctor practice. Even when my fiance, dr Spinger, joins, I told her we're not mixing patients. We can collaborate on ideas of how to treat patients, but when it's your patient and you will see that patient every single time I will not, unless one of us is sick and some exceptions.
Speaker 2:
What if they want to be seen by her and they're your original patient? Are you going to feel sad?
Speaker 1:
I'd be a little butt hurt. I'm like, why do you want to leave? Maybe she's cuter. But I mean, okay, that'd be the only valid reason I'll take Outside of that. Yeah, we believe in just a consistency and treatment. Because you don't?
Speaker 2:
want to know who they're working with. They don't want to show up.
Speaker 1:
Correct.
Speaker 2:
Because there's this level of like. I know you, I like you, I trust you.
Speaker 1:
Correct.
Speaker 2:
And then this other person might also be like a bold, trustable and all those fine things, but it's like that's not what I was expecting, so that, like expectations have not been met.
Speaker 1:
Correct and automatically.
Speaker 2:
I don't trust the environment I'm going into, so that's great that you get that.
Speaker 1:
Correct. Yeah, it's with orthodontic treatment. It's minimum 12 months to two year kind of a I'll say four month marriage, but I'll say a really strong relationship that you're going to work together to accomplish a goal of changing your smile.
Speaker 2:
Yeah.
Speaker 1:
So okay, in orthodontics, if you change out doctors a lot and you have a different provider, even if you're trained in the same place and you will still have slight differences in philosophies and treatment plans, it is no different than if you're middle building a house and you change general contractor in the middle of it. Yeah, he knows how to put it together, but it's going to take some catching up and things get slowed down and we just find that it's not what's most efficient for patients and we just want what's best. Even we know well, honestly, we could probably make more money if we just shared and just whoever was available and got them turned over. And by I put my foot down, I said I don't care. I said you had to do what's best for the patient. Might make a little less money, but it will pay off in the long run because that's what we're going to be known for.
Speaker 2:
And the referrals and the good will stuff that's going to be generated out.
Speaker 1:
Yes, yes, yes, that's awesome.
Speaker 2:
All right. So, in terms of you said small town, it's a lot of hands shaking. It's a lot of getting to know people. Have you already started your marketing? And because this podcast is for small business owners, it's for the community as well, Great great. People that want to learn about the small business owners and just I hate the word small the business owners of the community.
Speaker 1:
Some small businesses are pretty big.
Speaker 2:
Yes, correct, right, but in terms of like for the business owners that are listening. What plans do you have to build and grow your presence in a community like Percival?
Speaker 1:
I'll say I guess I'll just speak on what I've been doing. The first thing was I joined the Loudoun Chamber of Commerce. I joined the Percival Business Association, which unfortunately I work on Tuesdays over in Alexandria part time to hold me over, so I can't be at the monthly breakfasts, but I've been a part of a couple of events with B&I's and Lead. Shares Is just, even though these are the business owners that are kind of the same boat as you, they're all trying to hustle and trying to make it in this world and cover payroll and expenses and at the end of the day it's kind of like okay, what's left for me? Okay, you kind of struggle all together but you know where each person's trying to work from and they may know someone else that can help you, even if it's not directly from them. I think that's like-.
Speaker 2:
It's the B&I philosophy, correct?
Speaker 1:
Right, they may know somebody that may need your services.
Speaker 2:
And it's such a great way, I think, of growing too, because it's like, if you and I are in a B&I together or just a networking group together, I used to have a monthly networking event that would meet monthly, and that was the way that I taught it too. It's like don't sell to you directly, but you might know, sell the personality to you, because when you go and talk about the orthodontist that you've met, you're gonna want to refer me.
Speaker 1:
Correct. Yeah, people say very little, even just businesses, people that have come to know. It's like I actually know very little about more or less the quality of their work, but a lot of it is like this person was just great. They gave really good advice and value. And at my first thought on a chamber event at the breakfast one came up to me and just knew it was my first time and I'm like really nervous that I have like only five business cards with me. You're supposed to bring like a hundred. That was a mistake, bring lots of business cards. So I'm like, oh God, okay, I don't know what I'm doing.
Speaker 2:
You know what you do. You just take their business card and then you follow up with them.
Speaker 1:
Right, I did so. I take their cards. I have like an Excel sheet. I don't like email bomb all of them, but the ones I felt I had like a strong connection with, and one in particular said reach out to me, let's eat some coffee. And we did. And then she invited me to one of her B&Is and then I kind of saw the value that she brought. Can I give a shout out to her? Am I allowed to? Of course it's just conversation, Karen Effico, she's over at Echo Title. Echo Title.
Speaker 2:
Yeah, yeah, yeah. So she's been photographed here and her husband, Billy, has been photographed here.
Speaker 1:
Okay.
Speaker 2:
And I just saw them on the football field last weekend.
Speaker 1:
Oh okay, oh, small world. Yeah, it was Karen. She was like the first one to come up to me and said, hey, let's chat, and I live in Lovitzville. I'm like, oh my God, a local person. This is great, that's awesome. I'm slowly getting to know Western Loudoun and she kind of just gave me some advice and stuff and we stay connected. Now, big supporter, she's gonna come to the grand opening and everything there. We go, look at that, it'll be good. So you're just getting to put yourself out there and don't be shy.
Speaker 2:
Relationships. It sounds like you're big on relationships too.
Speaker 1:
Yeah, yeah, but equality relationships and not just handing out every business card in the world.
Speaker 2:
Only five, only handing out five.
Speaker 1:
Five Is that you? Is that you? That's all I had, that's all I could afford. I had no money. I was like, oh, this is it Okay.
Speaker 2:
You know what? Give me that piece of paper. I'm gonna write my name.
Speaker 1:
Right right, right, right right. Give me your card, All right, my information, and give it back your card. There you go.
Speaker 2:
Hello, that, so anything else in terms of like Tips, tricks for business owners who are trying to expand locally, and maybe you saw something or you done something that you're like. If only people knew about this thing.
Speaker 1:
Lord, that is-.
Speaker 2:
It's the Cristo YouTube series.
Speaker 1:
Okay, besides Cristo and having that type of online presence. I understand not everybody. Well, I'm guessing 99% can't put in that kind of effort, but you have to have a passion for that one.
Speaker 2:
It's such a hard thing when you're starting a new business.
Speaker 1:
Yeah.
Speaker 2:
And a lot of times people just don't know where to start or they already have the business and they're like how do I get more clients? That's the number one thing that people search is how do I get more clients? Okay, and it can be as easy or as hard as you want it to be. Okay, like, think about it like you could literally just text, you follow any of Alex Ramosy's stuff and something that he had just shared with something. I'm going to butcher it, but like text 10 people that are on your contacts, let them know about what you're doing and ask them if they know somebody. It could be as simple as that to get a new client right. Or it could be something where they're like let's create a whole YouTube series and spend $20,000 worth of equipment and pray and hope that somebody sees it.
Speaker 1:
That's the right fit Right right, right, right right. I'll start with one actionable item. I'll do my best.
Speaker 2:
And I'm putting you on the spot, okay.
Speaker 1:
I'll start with two, actually, and I think this first one is probably the most important, and this is advice for dentists and orthodox I tell this all the time Define your vision and if you think about starting a business or you're in the middle of doing it and you have random ideas, jot it down on that note app on your phone. And it's the most ridiculous thing For me I had like Air Jordans and Nike's. Has nothing to do with orthodontics, but I'm like my office. All employees are actually required to wear Nike's or Air Jordans and the first pair is supplied by me.
Speaker 2:
Oh, you're gonna buy them the first pair I will. I like that.
Speaker 1:
You could pass a 90 day probationary period. Oh no, we're getting good ones. I'm not talking about like off the rack stuff. I'm going into like StockX, and we're gonna find a good pair, like some really, really good pair, for you to be proud of and enjoy. The only rule is you have to keep it clean, so don't go hiking in them there we go.
Speaker 2:
It's a recruitment.
Speaker 1:
Correct, correct. You gotta look cool. Again, a differentiator Define your vision. Any little simple or complex idea, write it down. The more clear you are, the more clarity you have about your future business, and with more clarity comes more conviction. So if you define what kind of clientele you're looking for, louis Vuitton doesn't care where Walmart is. Walmart does not care where Louis Vuitton is. They both sell clothes and bags. That has nothing to do with each other. It's two different markets and Walmart's the bigger company.
Speaker 1:
So define where you fit and hopefully it is something where you can bring a skill set that is productive in the marketplace, that people are willing to pay for, and if you bring value to them, then they will compensate you. They won't even think about the price if it fits. Just have a really, really clear, defined vision on every aspect of your life, down to the equipment you use, down to how you want to look online, and that's kind of what I've taken to myself. So when you walk in my space, which everybody here has invited to come check it out, I think you'll like it. You can see my personality like built throughout the whole space. I love that. Yeah, my contractor and my interior designer were wonderful and my contractor. They try to take no credit because it was like, oh, we just did whatever the designer told us and she took my personality and just threw it on, like the walls, and I'm like, okay, this does have my personality on it and that's reflective of, like, any business.
Speaker 2:
Who was your designer? Can you wrap that up your head?
Speaker 1:
I'll say yeah, my floor plan itself was done by Ideopractices, which is a dental specific startup company where they help out dentists, do brand new startups all over the country nationwide and they have like the best floor plan designer in the world. That's workflow and where chairs are going to be at front desk and how it's designed and where you go. And then my interior designer is Allison Rasmus from Rasmus Interior Design. She's actually dental specific interior designer, but she does do houses too. So I already told her you're hired for my future house that I don't have and I don't have the land Nothing yet yet yet. So she knows that she was great and her whole process was.
Speaker 1:
It wasn't just okay, show me your Pinterest and then I'll come back with some 3D rendering. No, it was like a two, three hour conversation about like again, what's your vision? What are you trying to create? Are you trying to appeal to mostly kids? Are you trying to appeal to soccer moms? Both You're trying to appeal to like, let's say, 50 plus year olds, what are you trying to get at? And then puts it all together on top of appealing photos that you tend to gravitate towards on like a house account or a Pinterest account. And then she brings it to life.
Speaker 1:
Yeah, brings it to life. And then 3D rendering was cool. When I first saw it it was on a bad day for myself, for me and my fiance, not between us. We were great, but we were just like really sad at that moment because like something that happened and we're like I don't know if we're gonna make it, yeah. And then we see the 3D renderings and I'm like we gotta figure this out because we gotta make it.
Speaker 1:
This looked really good. I'm like I think we'll be okay. Then the finishes start going up and I'm like we're trying to wrap it up like this week. I think we have final inspections this week and I'll move furniture in next week and it's really, really cool.
Speaker 2:
Hopefully we've been documenting the process, because that's gonna be a cool real video, right. Wrap it up until like a 30 second.
Speaker 1:
No, I have multiple reels. You should have you checked it out.
Speaker 2:
I haven't seen that specific one.
Speaker 1:
No, I'll show you. Okay. Yeah, I have it from concrete to plumbing, to framing, to drywall, to every little thing with music and I'm trying to cut it on like cap cut. You know. I'm like what's cap cut? I'm like how do I get the good music If I use the business account versus the creator account?
Speaker 2:
I'm like We've gone through that.
Speaker 1:
See, I'm like, why do they get the good music and why this one doesn't? And I'm like, what's the difference is? That's just me at like two in the morning, like this at nighttime, watching my phone before bed. I'm like what the heck, how do I do this?
Speaker 2:
You know what? I wanna really quickly say something on your whole comment about vision. I think that that's the most important thing I know. Anytime I have like inspiration for a project cause I do projects here anytime I'm like in a lull, I'm like I need a project to get myself excited.
Speaker 1:
Yeah.
Speaker 2:
Again, I have to have a vision so clear that, if it, I can literally see it happening before anything has actually happened and I found myself struggle. If I try to do something and that picture is not super clear in my mind, that's where I'll struggle. If I can't actually see it, but when I can see it happening, it makes it's already come to life.
Speaker 2:
It's already happened and so now I'm just like working backwards to put all the pieces back in place. I had a project called the Loudoun 100 project where I was highlighting a hundred Loudoun County individuals who are doing cool things in the community. I saw the event, I saw how people, I saw the tears coming down people's faces when they, like, arrived on the scene. I saw the red carpet. I saw everything. So then, when it came to putting it together, I was like well, no, it needs to be done like this, because the impact it needs to make has to be this way, versus just kind of like I don't really know what's supposed to happen, but I kind of want to try this angle. So I think that vision piece, that piece of advice that you gave, is the most crucial it is piece of any business.
Speaker 1:
It's really underrated and I don't think enough people put enough thought into it. You can build a dental office it's four walls, do some plumbing, put in a chair and then put up a sign I'm open. But there's no character behind it and I just have a really, really great team between my consultants, allison, my contractor at Caseco, sam yeah, sam and K, of course, sam and Casey.
Speaker 2:
Yeah, I know, sam, though.
Speaker 1:
Yeah, the brothers, yeah, yeah, yeah, I identified my space like two years ago and I was trying to get like an employee entrance into the door and it was literally the unit next to theirs and it's their building that I'm going into, sweet, and I was like, hey, can I get this other door? And I haven't even signed the lease yet, I haven't signed nothing. I just simply looked at it with my realtor. I went out to the space and I talked to them directly when I shouldn't have, and they're just like oh, I'm like, oh, okay, cool, cool, let's. I'm like.
Speaker 1:
They're like oh, you have a, do you have? Like, are you from like a large corporation or something? I'm like no, I just graduated, I have no money, and they're just like but I like a door right here, like, can you kind of get a door here, though, if I come in this space? And they're like we'll take a chance on you, why not? They're great, they're so great to work with, you know, between not just like the lease but building it out, and they're just like, literally, hey, whatever your vision is is what Casey kept asking me. Whatever your vision is, we'll make it happen. It's great.
Speaker 2:
That's exciting, knowing that they built, like had a hand in that, like I'm sure it's gonna be a masterpiece.
Speaker 1:
Oh, yeah, yeah.
Speaker 2:
That's awesome. Thank you so much. I'm gonna wrap this up because I could talk to you for hours, because you've got the creative brain.
Speaker 1:
Yeah, because I'm thinking of like what am I looking like in the frame? And I got like the lighting and everything and I'm like, okay, you look great. I just learned what white balance was like a month ago. I'm mind blown. I've deprived myself for four years. I hate myself, was it?
Speaker 2:
like the blue face Was yours always blue.
Speaker 1:
It's either a blue or it's orange Orange yellowish.
Speaker 2:
Yeah, thank you so much for being on my podcast.
Speaker 1:
Hopefully that was good content I can't wait for your grand opening. Yeah.
Speaker 2:
What's the official date?
Speaker 1:
October 9th. I'll put patience on the schedule. It's like starting October 9th.
Speaker 2:
What's the grand opening, though?
Speaker 1:
Still figuring out that date.
Speaker 2:
CB.
Speaker 1:
Yeah, I think we're trying to aim for and we literally just determined this last night with my fiance. I'm like, I think, the Monday before Thanksgiving where we're aiming for because she has to get her butt down from Morgantown three hours away take a day off.
Speaker 2:
She can stand pretty.
Speaker 1:
Yeah, I gotta leverage something. I'm like Harry, come on out and then you have to plan it out. But it's like, okay, let me get some patience in the door, get that thing set up, and then I think I could swing it in like a month of planning, month and a half Maybe.
Speaker 2:
I get it in like two weeks. You can do it.
Speaker 1:
Okay, cool, cool, yeah. Then I get a yeah, see if that dates available with the loudened chamber, and then Get all the people out there. All the stuff over there.
Speaker 2:
Well, we'll be sharing this episode before your grand opening. So, hopefully the people that see it and watch it are able to come out and check it out and see all of your you and your whole team's creative vision come to life.
Speaker 1:
Yeah, appreciate it. Thank you for having me on the show Awesome, thank you.